Shadi Mallak

Shadi Mallak

Senior Art Director / 24 yrs

Montréal, Canada

Hire Me

Assassin's Creed IV: Black Flag (2013)

Work History

  • Art Director UI

    Ubisoft Montréal

    March 2009 - Present

  • Art Director UI/UX

    Ubisoft

    September 2012 - June 2016
    Montreal, Canada Area

    Sep 2012 - Aug 2013: Assassin’s Creed IV Black Flag
    Sep 2013 - Aug 2014: Consulting on Assassin's Creed Unity
    April 2015 - Present: Undisclosed AAA game

    Overseeing the user experience and the presentation art direction (Menus & Interfaces).

    ☆ Accomplishments

    ★ Oversaw the design and implementation of a new production pipeline, making the UI team more efficient; Ask me about it!

    ★ Supervised and collaborated to streamline many game systems, delivering a clearer and more enjoyable user experience.

    ★ Created a unique and fresh branding for Assassin's Creed IV: Black Flag, while still remaining true to the brand identity.

    ★ Redesigned the branding style guide for Assassin's Creed Unity. Revisiting the classic Assassin's Creed branding in a next generation, 3D, high-definition direction.

  • Senior Graphic Designer – Presentation

    Ubisoft

    March 2009 - September 2012
    Montreal, Canada Area

    2011-2012 Assassin's Creed III
    2010-2011 Undisclosed AAA project
    2009-2010 Prince of Persia The Forgotten Sands

    ▪ Reporting to an art director
    ▪ Acting as lead graphic designer
    ▪ Defining user experience
    ▪ Producing mock-ups and style guides
    ▪ Motion design
    ▪ Implementation of art and animations.

    ☆ Accomplishments

    ★ Design and production of a wide array of in-game content (logos, menus, HUDs, motion design) as well as some print content.

    ★ Took the lead on many design topics as an assistant Art Director in training.

  • Consultant - Presentation community (UI/UX) comity

    Ubisoft

    December 2010 - June 2011
    Montreal, Canada Area

    Member of the consultation comity overseeing the evolution of the UI/UX careers at Ubisoft ( Graphic Designers, Interface Developpers, Art Directors - Presentation).

    ☆ Accomplishments

    ★ Collaborating with the "Direction métier" that brought about the creation of the presentation community and consultation comity.

    ★ Collaborating to redefine the roles and responsibilities within the presentation field.

  • Lead Concepts / Concepteur en chef

    LVL Studio

    July 2006 - March 2009
    Montreal, Canada Area


    ▪ Design department Lead, handling estimates, assignments and providing feedback and direction.
    ▪ Developing pitches with marketing and management.
    ▪ Service definition and conception of interfaces and interaction models.
    ▪ Production of storyboards and concept art.
    ▪ Art direction - Presentation (supervising interface design and 3D contents).
    ▪ Assisting clients through the whole project.

    ☆ Accomplishments

    ★ Produced the winning pitch and then directed a ¾ of a million dollar project for one of the major Telcos in Canada. We were pitching against DDB for the contract.

    ★ Creative Director for an interactive video spot for a major Canadian Telco.

  • Graphic Designer / Illustrator

    Self-employed

    2000 - 2009
    Montreal, Canada Area


    ▪ Storyboarding short films and animated shorts.
    ▪ Conception and production of promotional/brand materials (logos, business cards, posters, etc.)
    ▪ Conception and production of multimedia presentations (product demos, animated logos, promotional videos, websites, etc.)

    ☆ Accomplishments

    ★ Participated in the creation of a short film which was presented in various film festivals (FIFEM, Rendez-vous du Cinéma Québécois).

    ★ Designed for a wide variety of industries: pharmaceutical, health, automotive, construction, manufacturing, as well as non-profit organizations.

  • Graphic Designer

    I.C. Axon

    May 2004 - July 2006
    Montreal, Canada Area


    ▪ Conception and production of interfaces for e-learning applications
    ▪ Conception and production of complimentary educative materials :
    (reference manuals, exercise books, various packaging, board games, etc.)
    ▪ Conception and production of illustrations and designs for the marketing department.
    ▪ Assisting the department head in resource planning.

    ☆ Accomplishments

    ★ Redesigned the existing products and created new ones that contributed to renewed and increased interest in I.C. Axon, leading to an additional 100 000$ in potential annual revenues.

    ★ First pick of the Vice-President and head of sales for the creation of promotional materials.

  • Graphic Designer

    Concept LMA

    2000 - 2004
    Montreal, Canada Area


    ▪ Conception and production of interactive kiosk interfaces, flash animations and videos.
    ▪ Conception and production of illustrated assembly guides for interactive kiosks.
    ▪ Organisation of the development team's weekly meetings (project progress updates, project planning, and distribution of the weekly agendas and meeting reports).

    ☆ Accomplishments

    ★ Lead an assets library standardization and WYSIWYG editor development program. This program cut time spent on personalizing and compiling clients' multimedia presentations by 85%, leading to annual savings of at least 50 000$.

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