J. Goldberg

J. Goldberg

Senior Community Manager / 19 yrs

Irvine, CA, United States

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Work History

  • Marketing And Community Lead

    One Letter Consultation

    May 2019 - Present
    Austin, Texas Area

    Marketing / Brand Management / PR / Community - Consultation and Training
    - GTM (Go To Market) Planning and Execution
    - Email CRM
    - Branding
    - Press Relations / Messaging

    Current / Past Clients:
    - Multiple Web3 PC titles (Developer: NDA)
    - Superior (Developer: Drifter Entertainment)
    - Unannounced AAA multi-platform title (Developer: NDA)
    - Forager (Developer: HopFrog)
    - Vicious Circle (Developer: Rooster Teeth Games)

  • Communications and Marketing Lead

    Certain Affinity

    August 2020 - August 2022
    Austin, Texas, United States

    Overseeing creative marketing campaigns and promotions and overall brand strategy. Working closely with product development teams, PR, and other stakeholders to ensure marketing initiatives are integrated with operations and product development.

    Projects / Credited Work
    - Last Expedition (Published by Gala Games): "The world’s first play-to-earn FPS will pit players against a hostile alien world, challenging their skill, focus, and resourcefulness like never before while empowering them through the true asset ownership that only blockchain can provide." https://lastexpedition.game/

    - Halo Infinite (Lead Dev: 343 Industries)

    - New World (Lead Dev: Amazon Games)

    - Hogwarts Legacy (Lead Dev: Avalanche Software)

    - Gotham Knights (Lead Dev: WB Games)

    - TBA

  • Senior Advanced Community Manager

    Certain Affinity

    August 2019 - August 2020
    Austin, Texas Area

  • Head of Community & Influencers

    QC Games Inc

    June 2018 - May 2019
    Austin, Texas Area

    • Created / executed organic and paid social media campaigns, along with influencer marketing programs, focused primarily on continuous organic growth and deep re-engagement tactics with limited budget.

    • Developed in-house Partner Program and Infleuncer Management, leading to multiple partnership opportunities and larger interactive online events.

    • Built and executed year-long marketing plan and defined branding style guide alongside Director of Marketing.

    • Lead internal and external teams along with outsourcing partners to execute on multiple programs and initiatives.

    • Created all email marketing campaigns, including A/B testing and analytical analysis.

    • Directed paid social media and influencer marketing programs, leading to multiple top-3 positions on Twitch & Mixer, alongside in-studio streaming developer updates and events.

    • Built entire in-studio streaming setup and directed/produced weekly showcases, including online tournaments with influencers.

  • Head of Community

    Daybreak Game Company

    August 2017 - June 2018
    Greater San Diego Area

    • Lead North American community team of 5+ individuals and external international support teams (15+) across 6+ titles, managing long term projects and day-to-day strategy / operations.

    • Coordinated and executed large-scale esports events and community-based content for H1Z1, including TwitchCon Invitational 2017 and H1Z1 Pro League, reaching more than 25MM online.

    • Developed updated response initiatives and player feedback relationship loop, leading to increases in overall positive sentiment and well-received adjustments across multiple core products.

    • Refreshed social media presence for Daybreak Game Company, including creation of new company-wide Social Media Policy and establishing training procedures.

  • Manager, Community

    Nexon America

    May 2015 - August 2017
    El Segundo, CA

    - Acting as Head of Community, leading a global team of Community Managers across a multitude of live titles (RPG, MMO, FPS) with focus on consumer engagement, direct growth programs, livestreaming and multimedia expansion, influencer programs, and overall improvements to Nexon's direct reputation.

    - Grew combined internal and external team, along with integration in Europe, while increasing overall brand engagement across new media and positively impacting sentiment.

    - Direct creation of long-term community strategies and increasing overall digital content, leading to
    increased growth and engagement across Twitch, YouTube, and additional social media channels.

    - Responsible for creation of multiple paid and organic influencer programs, creating long-term
    evangelists and earning pre-release placement as a Top 3 Twitch title.

    - Working directly with Digital Marketing and Brand Management teams to set and achieve goals / objectives towards direct revenue growth for each individual title.

    - Coordination of weekly sentiment reporting, directly responsible for overall live game improvements and new features to improve direct consumer sentiment and increase revenue.

    - Creation of new and updated process documentation leading to greater efficiencies and best practices.

    (https://www.nexon.net)

    Games:
    - LawBreakers
    - Dirty Bomb
    - Ghost in the Shell: Stand Alone Complex - First Assault Online
    - MapleStory
    - Mabinogi
    - Riders of Icarus
    - Vindictus
    - Atlantica Online
    - Unannounced title from QC Games
    - Dragon Nest (Retired)

  • Community Manager

    Ready At Dawn Studios

    May 2014 - May 2015
    United States

  • Community Manager

    Irrational Games

    March 2013 - April 2014
    Quincy, MA

    Community Manager for BioShock Infinite and legacy titles from Irrational Games.

    - Managed and created daily content for all social accounts for Irrational Games and the BioShock franchise, totaling over 2 Million unique users.

    - Helped to grow the Irrational Games Twitter account from 60K followers to 190K in one year, without paid content.

    - Developed and executed global community growth plans across multiple social media platforms.

    - Planned and executed Midnight Launch, expo, and press events throughout North America, often on a very limited budget.

    - Monitored and reported weekly community sentiment (and major news events), leading to direct development adjustments.

    - Sought out and created relationships with key influencers, leading to higher word-of-mouth traffic and purchases.

    - Coordinated new products and managed existing merchandise in consumer-facing store, increasing sales and visibility by as much as 400% in just 5 months.

  • Senior Community Manager

    Electronic Arts

    May 2012 - March 2013
    Redwood Shores, CA

    Senior Community Manager for Origin Distribution Platform at EA, managing the direct Origin & Origin Insider social properties and connected websites.

    - Created and monitored daily content centered around a PC-focused audience.

    - Lead development of global community growth plan, and creation of global community team.

    - Co-introduced Origin Humble Bundle, which lead to 2.1 million sales and $10 million to charity. https://www.ea.com/news/humble-origin-bundle-results

    - Produced, starred, and executed over 50 custom livestream events to promote Origin and partner titles.

    - Monitored and reported community sentiment, leading to direct development adjustments and features.

    - Worked directly with Brand Management and Marketing to set new direction of Origin service, and future goals for the service.

  • Community Manager

    Volition, Inc. / THQ

    July 2008 - May 2012
    Champaign, IL

    I managed all of the online communities and social networking for Volition, Inc - developers of video game series such as Saints Row: The Third, Red Faction: Armageddon, Descent, Freespace, Summoner, and more.

    https://www.volition-inc.com
    https://www.saintsrow.com
    https://www.redfaction.com

    Games I managed:

    - TBA
    - "Saints Row: The Third", released on November 15th, 2011. (+ SR1 / SR2)
    - "Red Faction: Armageddon", released on June 7th, 2011. (+ RF1 / RF2 / RFG)
    - "inSANE", (Cancelled)
    - Past Volition titles.

    My goal was to grow brand awareness of Volition and THQ, and to prove that we're devoted to making top quality entertainment.

    - Worked with community team to create new community websites for two AAA franchises from scratch.

    - Created and implemented monthly and yearly community plans working to support PR and Marketing.

    - Helped drive the creation and implementation of the Saints Row: The Third character customization suite (UGC), including website integration and UX design.

    - Created a social network for Volition and their games including Facebook, Twitter, YouTube, and more.

    - Developed multiple video series and custom content, specifically aimed at community interaction.

    - Attended press events and conventions, partaking in a multitude of press interviews and podcasts.

    - Provided weekly feedback to core development team, qualitative and quantitative, resulting in bug fixes and additional game content.

  • Associate Producer

    Midway Games

    February 2008 - May 2008

  • Producer / Community Manager

    OGPlanet

    October 2006 - January 2008

  • Community Manager / Head GM

    OGPlanet

    October 2005 - September 2006
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Education

  • B.S. in Digital Media

    Drexel University

    2001 - 2005