Michael Krider

Work History

• 

  Content Marketing Associate Manager

  Hulu

  January 2014 - Present

  Originals & Licensed Content Marketing Summary
  
  ● Show manager responsible for building 360 marketing campaign strategies for Hulu Original Series (The Path, Difficult People, Casual, Deadbeat, East Los High, The Wrong Mans, RocketJump: The Show, The Awesomes, Behind the Mask, Quick Draw, etc.)
  ● Deep experience in partner/talent relations, internal and off channel media planning, budgeting, and data analysis
  ● Lead the creative development of all 2014 Hulu Originals, including (but not limited to): key art, unit still photography, etc
  ● Developed Hulu Originals brand messaging and overall content distribution messaging
  ● Built and managed agency/vendor/talent relationships during the development of overall show tone & brand
  ● Own and maintain Content Marketing asset database and delivery to stakeholders
  ● Support development of ground-breaking, innovative solutions to showcase and deliver Hulu Original content, e.g. Google<>Hulu Interactive unit & conceptualizing Klout<>Hulu Perks design
  
  YouTube Manager
  
  ● Own the distribution of all content syndicated via our owned YouTube channel
  ● Develop strategy with Social team on platform specific executions including: Trailers, Clips, BTS
  ● Lead development of ground-breaking, innovative tactics to build awareness for Hulu content through YouTube
  ● Supported the development of Google<>Hulu interactive unit, an immersive experience to showcase Original show content in an innovative, storytelling manner
  
  *Work has been featured across digital, print and outdoor executions (billboards, bus shelters, building & bus wraps, etc.) nationwide
• 

  Content Marketing Coordinator

  Hulu

  August 2012 - December 2013

  Hulu Originals
  ● Lead marketing campaign development for all Hulu Originals, supporting efforts across digital & print
  ● Manage the full cycle creation of Hulu Originals marketing assets, including concepting key art,
  overall show tone and the voice of each property
  ● Curated content for marketing & PR use on all owned, earned and paid channels across the
  company
  Marketing Budget
  ● Led the overall management of critical aspects for Content Marketing team budget across all shows
  ● Ensure large scale campaigns for top priority Originals (The Awesomes, The Wrong Mans, Behind
  the Mask, etc.) were able to deliver large digital and outdoor buys using break-through creative,
  while staying within the annual budget
  ● Work closely with senior management team and Finance to forecast and provide reporting for
  current and future spends
• 

  Promotions and Online Marketing Assistant

  DreamWorks Animation

  January 2011 - August 2012

  Promotional Partnerships
  ● Develop co-branded promotional opportunities for both domestic and international markets
  ● Created promotional products for 'Kung-Fu Panda 2' that were used to launch international marketing
  efforts and over 500k units were distributed across all foreign territories
  ● Manage relationships with our technology partners (HP, Intel, Samsung, etc.) to develop creative
  strategy to market titles such as Kung-Fu Panda 2, Madagascar 3, Megamind, Puss in Boots, Rise
  of the Guardians
  Digital Marketing
  ● Support the development of DreamWorks Animation's online creative campaigns and leverage the
  use of owned channels, Facebook and Twitter to create paid and earned media for Kung-Fu Panda
  2, Madagascar 3, Megamind, Puss in Boots, Rise of the Guardians, etc
• 

  Outreach Assistant

  DreamWorks Animation

  April 2010 - December 2010

  ● Supported the recruitment efforts to bring world-class talent to DreamWorks Animation
  ● Create and cultivate relationships with top university candidates to ensure DreamsWorks Animation
  is able to secure them for future employment
• 

  Marketing Solutions Intern

  E! Entertainment Television

  June 2009 - August 2009

  *Marketing Solutions develops and executes all advertiser sponsorships and online promotions
  ● Responsible for managing production of integrated marketing materials for E! and Style
  ● Coordinated the production of multiple spots that aired on television
  ● Worked with Head of Event Planning to prepare & assist in event execution