Michael Fahrny

Michael Fahrny

Producer at Glu Mobile

Mid-level Producer / 20 yrs

Los Angeles, CA

Hire Me
Proven track record of completing high quality projects on-time and on-budget. Deep understanding of game industry, game design/development/publishing.

Specialties: Certified Scrum Product Owner, SDLC Expert, Consumer & Client Facing Software, CRM, SaaS, Free-to-Play, Mobile/social, Console, PC, Internal & External Development, Unity, Digital Distribution, Business Strategy & Development

- Seasoned Product/Project Manager

- Create, maintain, and manage project milestone schedules to release games and content updates on time and within budget

- Manage the flow of assets and information between internal and external teams

- Drive all phases of product development cycle from design through implementation,
including programming, legal, marketing, creative services, and QA

- Develop and maintain micro-transaction sales plans to increase paying rate and maximize ARPU
Work History
  • Producer

    Glu Mobile

    October 2015 - Present
  • Interactive Producer

    Daqri

    January 2015 - October 2015

    Collaborate with clients and internal teams to define the product vision and strategy

    Define product requirements and feature prioritization.

    Compose requirements documentation

    Plan and manage production process which includes developing schedules, managing assets, and coordinating with Design and Development teams to meet deadlines and exceed client expectations.

    Develop custom AR projects spanning mobile, print, digital and experiential marketing channels.

    Contribute the evolution of Daqri's process and best practice knowledge base.

    Drive the Daqri team to meet all deadlines and exceed all expectations.

  • Technical Project Manager

    NuORDER Inc.

    June 2014 - January 2015

    Oversaw development efforts on multiple projects acting as both Project & QA Manager

    Planning and managing multiple large-scale technology and service development projects.

    Keeping the stakeholders, customers, and team members informed on project statuses and in-sync with the latest development schedules and priorities

    Facilitating seamless collaboration across multiple technical and non-technical teams, and identifying and breaking through blockers to improve process and communication.

    Working directly with Customer Service to identify and solve technical problems being reported by our client base as well as keeping them informed of new and upcoming features, improvements, and bug fixes.

    Evaluating existing methods and driving continuous process improvements.

    Managed the QA team across multiple platforms while facilitating test case management, planning, and execution.

  • Senior Producer, Mobile

    Kung Fu Factory

    March 2013 - January 2014

    Collaborated with clients and internal teams to define the product vision and strategy
    Defined product requirements and feature prioritization. Compose requirements documentation
    Maintain and prioritize the product backlog
    Collaborate with clients to define strategy and planning for KPI goals
    Lead report generation that focused on analytics, feature tuning and overall product improvements
    Drove all phases of product development cycle from design through implementation
    Create, maintain, and manage project deliverables and goals through Agile development practices
    Direct liaison for publisher relations
    Manage the flow of assets and information between internal and external teams
    Develop and maintain micro-transaction plans to increase paying rate and maximize ARPU
    Develop and maintain retention plans to maximize the player base for Day 1, 7, and beyond
    Managed R&D and concept prototyping

  • Free-to-Play Producer

    Square Enix

    August 2011 - March 2013

    Lead the definition and delivery of new products, working collaboratively with a cross-functional team.
    Defined product requirements and feature prioritization. Compose requirements documentation.
    Define, plan, and execute project goals and KPI’s
    Effectively communicate and advocate the overall product strategy and vision, as well as goals and objectives for specific initiatives
    Gather stakeholder requirements, conduct data analysis
    Develop strong working relationships with Engineering, QA and Design, as well as Marketing, Merchandising, Production, Community, and Customer Service
    Owned the product roadmap, and drove those product initiatives from ideation and strategy through development, launch and future iteration
    Maintain and prioritize the product backlog
    Owned the project P&L
    Oversaw all live operations for titles managed
    Drove all phases of product development cycle from design through implementation, 
including programming, legal, marketing, creative services, and QA
    Develop and maintain micro-transaction sales plans to increase paying rate and maximize ARPU
    Create and manage in-game events for live MMO services
    Collaborate with team leads, team members and management to establish realistic expectations for timelines, budgets and project deliverables
    Facilitate and drive external and internal project team communication
    Facilitated meetings with the project team to discuss status, resolve issues and creatively propose win-win solutions when needed
    Communicate with first parties and other external partners
    Review and provide production feedback on concepts, designs as well as competitive products
    Review developer milestones, providing feedback and suggestions to the team to ensure the highest possible quality game
    Ensure the final product is appropriate for the target audience
    Identify all task interdependencies and coordinate effective use of staff to ensure timely and accurate asset flow
    Provide comprehensive analysis of development tasks

  • Producer

    Atari

    May 2010 - August 2011

    Managing Producer for development of Atari's license on Console Dungeons & Dragons Projects

    Primary duties include scheduling, tracking development, and coordinating cross-functional departments and external developers to ensure that deliverables for a game product are met in a timely manner

    Manage development teams to make sure projects meet both quality and design standards throughout development process.

    Evaluate potential licensing deals for product distribution

    Evaluate product pitches facilitate the green light process and contract negotiations for potential projects

    Manage milestone definitions, development scheduling, staffing plans, and hardware resources for projects in development

    Manage the daily tracking of all bugs and quality assurance issues

    Responsible for tracking all hardware the company has on loan for development

    Titles Managed:

    Atari Greatest Hits Volume 1 (Nintendo DS)
    Atari Greatest Hits Volume 2 (Nintendo DS)
    The Undergarden (XBLA, PSN, PC)
    Yars' Revenge (XBLA, PSN , PC)
    Warlords (XBLA & PSN)
    Dungeons & Dragons: Daggerdale (XBLA, PSN, PC)

  • Producer

    TECMO KOEI America

    March 2009 - April 2010

    Primary duties include scheduling, tracking development, coordinating cross-functional departments and external developers to ensure that deliverables for a game product are met in a timely manner.

  • Associate Producer

    Sierra Online | Vivendi Games

    January 2007 - September 2008

    Drove the completion of project goals and facilitate communication, organization, and accountability across all departments. This includes working with both internal and external development studios as well as working with other groups such as Marketing, Legal, any outsourced resources, and PR on a day-to-day basis.

  • QA Project Lead

    Vivendi Games

    May 2004 - January 2007

    Lead test teams in carrying out game testing through all cycles of development.

    Project Lead on frontline titles such as Scarface: The World is Yours

    Ability to lead multi-sku projects in simultaneous test. (Microsoft, Sony, Nintendo, PC)

    Lead large teams of 30 or more testers

    Worked closely with development and production staff to resolve game play issues and bugs as well as provide additional support and design suggestions to improve game experience

    Additional production support as required by each project

  • QA Tester

    Vivendi Games

    September 2003 - May 2004

    Helped test and ensure the quality of products by seeking out and reporting bugs and game play issues throughout development

  • Production Supervisor

    Travidia

    March 2001 - July 2003

    Facilitated day to day project management and set the work load and goals for my team.