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lisa roberts

lisa roberts

ambidextrous marketing professional

Derby, KS, USA

Collaborator. Innovator. Leader. Entrepreneur. Analytical marketing professional passionate about developing viable, sustainable solutions for business development and growth.
Work History
  • October 2011 - Present

    Marketing Professional


  • January 2011 - October 2011

    Coordinator, Kansas Patient-Ce

    Kansas Academy of Family Physicians

    Developed, coordinated, and led successful grant-funded initiative aimed at educating, communicating, and engaging health care providers and health care consumers in the patient-centered health care delivery model. Assembled interdisciplinary teams across the health care neighborhood to collaborate, communicate, and continually engage others in the development and execution of the patient-centered model of care. Developed best-of-class health care summit utilizing cutting-edge technology, customized and highly impactful interactive workshops.
  • April 2008 - July 2010

    SVP Corporate Marketing Direct

    Home National Bank

    Led comprehensive and strategic marketing programs across multiple product lines, markets and customer segments. Directed all aspects of marketing programs including: marketing communication, budget development, analysis, branding, advertising, promotion, research, internal and external communication, product development, pricing, product distribution, media (public/community relations), business development, database marketing, and event marketing.
  • March 2006 - March 2008

    Director of Business, Industry

    Cowley College

    Developed comprehensive Business, Industry, and Entrepreneurship program. Provided leadership and management for business and industry training for Cowley College while developing virtual business incubator for Cowley County, Kansas area. Developed, in conjunction with Economics instructor, Associates of Applied Science in Entrepreneurship and Business Leadership Degree Program. Developed curriculum for online hybrid entrepreneurship course. Led instruction in entrepreneurship, human resources and business courses as requested for Cowley College.
  • June 1994 - March 2006


    FreshWater Marketing Inc.

    Owned and operated successful marketing organization specializing in providing user-friendly market research to start up and existing small businesses. Developed strategic marketing business plans incorporating geodemographic, psychographic, and media research tools.
  • June 1996 - April 2003

    Marketing Data Analyst/Special

    The Wichita Eagle

    Promoted from Special Sections Coordinator. Promoted from Retail Marketing Representative.
    Developed strategic marketing plans for advertisers and potential customers, ranging from small local start-ups to national retailers. Strategic marketing plans included: retail site analysis, sales potential reports, customer analysis as well as media buys across all media – cable TV, network spot TV, yellow pages, trade magazines, Internet, spot radio, direct mail, newspaper, and special events. Plans included creative development of marketing campaigns includin
  • June 1994 - April 1996


    Couture Formal and Bridal

    Analyzed and developed business opportunity for entrepreneur including site analysis, inventory planning, service and product line development including development and execution of strategic business plan. Grew business to provide positive cash flow and full-time employment for ownership. Oversaw full range of management and buying responsibilities for successful high-end retail store. Trained sales associates. Developed and managed business plan, managed and grew corporation to meet and exceed business goals.
  • May 1993 - June 1994

    Marketing Coordinator/Sales Ma

    United Parcel Service

    Led state-wide account executive sales team. Sales team consistently ranked in the top 5 of 72 teams across UPS's U.S. operations. Developed first sales incentive and trade show marketing programs for UPS. Promoted from successful Account Executive role responsible for 200 plus active accounts, consistently exceeding monthly sales goals. Improved customer relations through crises situations, including weather delays and union contract negotiations. Promoted from successful Air Sales Executive role responsible for cold calling of potential shipping c
  • West Virginia University

    2010 -
  • University of Oklahoma

    1985 - 1993
  • Tuttle High School

    1983 - 1985