Empowered two teams of programmers, producers, artists, designers, marketing and QA to succeed in the development of features for the competitive game modes of the Guild Wars 2 live game as well as for GW2: Heart of Thorns (released in October 2015). Developed short and long term vision and strategy for the teams by interacting with players, gathering metrics, and working with the team itself. Worked with Kongzhong, our partners in China, to bring competitive Guild Wars 2 to China. Guided the transition of our features from a pay to play model to a free to play model. Co-created the World Tournament Series, a series of PvP tournaments in Beijing, Boston and Cologne and the Guild Wars 2 Pro-League, a seasonal e-sports event with over $200,000 in prizes per season. Represented ArenaNet at conventions and in media interviews including Forbes, Fortune, ESPN and many major gaming sites. Due to the efforts of my teams the Guild Wars 2 PvP player base more than doubled in both population and play time during this period.
