Jerome De Baecque

Work History

• 

  Producer

  Moment Factory

  August 2019 - Present

  Singapore
• 

  Managing Director

  Spinifex Group

  May 2016 - June 2019

  Hong Kong

  Spinifex specializes in designing digital content and interactive experiences that leverage proprietary storytelling techniques, utilizing the latest in digital technology, targeted immersive media and interactive environments. From the world’s largest building projections, to the smallest mobile phone screens, creating some of the World’s first Virtual Reality experiences and Australia’s first facial recognition billboard. The combination of creativity, media rich content, technology and strategic thinking help brands, spaces, cities and countries connect with audiences in more engaging ways.
  We have offices in Sydney, Hong Kong, London and Los Angeles.
  Spinifex is part of Project, an independent network in service of creativity.
  Project’s portfolio includes, George P. Johnson, ARGONAUT, Motive, Partners + Napier, Spinifex, Pitch, Praytell, G7 Entertainment Marketing, Junior, JUXT, School, Raumtechnik, Shoptology.
  
  I have moved to Hong Kong to open the Spinifex Asia office and have developed the business and team since then. In the first 2 years we have won prestigious clients and produced iconic project for the Hong Kong Tourism Board and premium companies in both the local and China markets. I have also developed a network of partners and vendors to support our fast growth and attracted some of the best talent on the market to join our team of creative.
• 

  Transmedia Producer

  Hackett Films

  June 2015 - May 2016

  Sydney, Australia

  At Hackett Films we’ve built a reputation for original, entertaining character animation and design-driven storytelling. From the deadly serious to the wickedly silly, we’ve tackled everything from television commercials to games and apps, with a simple goal of keeping the audience always coming back for more.
• 

  Manager and Senior Transmedia Producer

  Flying Bark Productions

  April 2013 - May 2015

  Sydney, Australia

  Producer in charge of several children TV series and Transmedia projects: overseeing all stages of the projects from creative to team management, and from scheduling to financial reporting.
  Development producer on both Feature Films and TV series projects for the traditional and digital media markets.
  Main projects: Vic the Viking, Eggsperts, Heidi, Skippy.
• 

  Head of Delivery

  Komosion

  November 2011 - March 2013

  Sydney, Australia

  Overseeing all projects, teams and forecasts for delivering high end websites, mobile, apps, serious game,and digital strategy to the Komosion clients. Process and systems improvements to enhance projects and company profitability as well as overall productivity.
  
  Komosion is Australia's Agency for the Digital Age.
  We offer our valued clients a suite of digital solutions and services spanning search, social media & mobile marketing, email marketing, search engine marketing, digital display advertising, video production, digital media planning and website design and development.
  We also have a team of experts who can inform on website analytics, research and SEO.
  We have energetic and passionate teams in Sydney and Melbourne as well as a talented digital production team in Vietnam.
• 

  Head of Production

  Spinifex Group

  May 2010 - October 2011

  Sydney, Australia

  The Spinifex Group is a creative communications company, recognized as one of the world leaders in the highly specialised field of experience media. The company has a team of 60 employees combining expertise in digital and interactive media and large scale projection.
  As head of production, I am overseeing all the productions for the company (over $12M yearly budget), and manage the producer's team. I am also involved in the monitoring and improving of the company's P&L and help develop reporting tools for management and board in collaboration with the financial controller.
  In charge of setting up processes and workflows for increasing profitability and efficiency.

• Managing Director and Partner

  BROZERS INC

  May 2003 - December 2010

  Brozers Inc. is a company dedicated to the development of animated programs for TV, Web and Mobile.
  The company also provides consulting and digital production services for international clients.
• 

  Managing Director

  Sparx Animation Studios

  June 2006 - December 2009

  SPARX FX is a subsidiary of TRANSATLANTIC GROUP the leader and largest media group in Television and TVC production services in France.
  The company produces commercials (CGI and VFX Live films) for Theatre, Television and Internet.
  My job covers a lot of various tasks:
  Company management: Business Dev, HR, Finance.
  Producer for TV and 360 Web campaign with major agencies (TBWA, BETC, Y&R, Publicis, DDB, CLM, McCann,…) and brands (BNP, L’Oréal, Danone, Guerlain, Vichy, Colgate, …).
  In charge of marketing (website, showreel,brochures), tradeshows and festivals organization (Méribel, Cannes).
  Company internal optimization: new production workflow, financial tools.
  In charge of shareholders communication: Group Transatlantique (48M€ turnover).
  Outcome of business development: + 30% over 2 years (new biz + new process). Creation of a new production department for animation and live action effects TVCs including live action shooting.
  Executive Producer of major campaigns for ATOL, CETELEM and AIRWICK.
• 

  Business Development Manager and Producer

  BUF

  2004 - 2006

  BUF is the French leader in CGI production for Feature Films and advertising. The company has been working on the VFX of Matrix, Batman, Alexander, Spiderman, Panic Room, Fight Club, Silent Hill, The Prestige,Babylon AD, Speedracer, and hundreds of TVC.
  My job was:
  Head of Business development.
  Marketing and communication strategy (website, tradeshows).
  In charge of several productions for both commercials and feature films for European and US markets.
  Producer of Arthur and the Minimoy, the first Luc Besson animated CGI feature.

• European GM

  MENFOND Electronic Art Hong Kong

  2002 - 2004

  MENFOND is the leading CGI company in Hong Kong (China) working for Asian, European and US clients.
  My job was to develop the business in European Territories and find co-production deals for animated feature films and Tv series.
  I started from scratch to:
  Opening of the first European Office for the company.
  Business development and production for European countries.
  Developement of a CGI feature film project with European companies. (business plan, contracts, co-production deals).
  Organise company participation and business meetings at the Cannes Film festival and Film Market and the MIPTV.
• 

  Marketing Manager for Mendel 3D Technology

  Duboi

  2000 - 2002

  Mendel 3D was a branch of Duran Duboi group producing 3D real time technology for Internet and Video Games.
  My job was:
  Management of Marketing and communication for products and Brand.
  Business Development and partnerships with media and web key players.
  Tradeshow organisation in Europe and the USA.
  Responsible for business communication with US subsidiary.
  Website and press relations.

• Managing Director and Partner

  IMAGES 5

  1997 - 2000

  The company developed and produced TV programs (live and animation), TVC, shorts films, music videos and web TV programs.
  I was a Shareholder (50%), Founder and General Manager of the company since its creation.
  In charge of business development, production management, accounting and all administrative tasks.
  Also Director of documentaries for TV, and Art Director for commercials graphic projects and TV shows.

• Managing Director and Partner

  IMAGES 4

  1992 - 1997

  I created this first company at the age of 21 in order to sell my work as a photographer (fashion, travel, beauty). I also created and published several books about Paris,St Kitts and Nevis Carribean Islands and Palestine with the Unesco organisation. The company provided a full range of services from photography to brochures and multimedia (CD-Rom). My work has been published in French and foreign magazines. I also created and organised several photo exhibitions. Some of my work is still available in the image bank of Altitude (Yan Arthus Bertrand company).