Build and support design teams in 4 Reality Lab (AR/VR) product groups — Quest, Spark AR, Horizon, and Presence Platform — with initiatives in AR ads, environment/avatar customization, AR capability innovation/quality, and user inputs, as a key influencer of product strategies and funding decisions.
Recruit, manage, and coach design managers, designers, prototypers, vendors, and contractors.
Establish principles, processes, and frameworks to cultivate a culture of cross-org creative collaboration.
Navigate complex XFN structure to align goals, ship ambitious products and prevent catastrophic failure.
Effects Lead
DreamWorks Animation
June 2006 - Present
Led visual effects teams.
Developed multiple production UI / UX with C/C++ and Python.
Developed multiple simulators with C/C++ and Python.
Designed multiple production pipeline/workflow.
Credited in: Penguins of Madagascar, How to train your dragon 2, Mr. Peabody and Sherman,
Madagascar Europe's Most Wanted, MegaMind, Shrek Forever After,
Madagascar Escape 2 Africa, Shrek The Third
CEO / Chief Creative Officer
Realiteer Corp.
January 2015 - December 2018
San Francisco Bay Area
Founded VC-backed multinational company with 8 AR/VR therapeutic products, integrated in 12 hospitals. (E.g., Stanford, Columbia, Cornell, UCSF)
Directed and supported a team of 20+ artists, designers, engineers, and other managers.
Aligned vision among investors, users, clients, vendors and employees to deliver results.
Co-produced VR cinematic - Crow The Legend with Baobab Studio; Won Emmy and multiple awards.
Chief Creative Officer
EarlyPlan INC.
January 2014 - December 2015
San Francisco Bay Area
Revolutionized a gamified AR e-commerce product to incentivize consumers and local businesses.
Managed a cross-functional, cross-company, and cross-time-zone production team of 30+.
Established critical thinking and data-driven development culture.