Daryl Walker-Smith

Daryl Walker-Smith

UX Design Lead, Husband, Father, Photographer & comic reader


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UX Design Lead & Ecommerce Design Manager at CPPGroup plc, Web Designer, Husband, Father of twins, Photographer, comic reader and movie watcher.
Work History
  • November 2010 - Present

    Ecommerce Design Manager

    CPP Group plc


    To manage and deliver the design output of frontend ecommerce deliveries for the Group’s digital team, from initial wireframing and Photoshop mockups through to HTML and CSS coding.

    Also key to the role is the management of in house designers as well as design agencies and vendors, vetting all output to ensure they are of relevant quality and standards.

    To act as a senior member of the Group’s digital team in defining the advancement of the department and the channel through UX and UCD best practices and implementation.
  • November 2008 - November 2010

    Senior Web Designer


    Lead a team of 4 web and print designers. Personally responsible for the design of large scale projects, whilst developing and encoring the innovative designs from individuals within the team.

    Large‐scale projects completed and commercial successes include:

    • Redesign and implementation of the Ebuyer.com homepage and header/search areas
    • Complete product page redesign and implementation to improve the customer journey
    • Introduction of Twitter to the organisation as a marketing/customer communication tool
  • February 2005 - November 2008

    Multimedia Graphic Designer


    Designed intuitive user interface graphics for kiosk interactives as well as providing photography (including QTVR), illustrations and Flash animations (where appropriate).

    Also responsible for the design, build and maintenance of both the organisation’s attractions and client websites using a bespoke CMS built in PHP/MySQL. Other responsibilities include various elements of print design and IT management.

    Sample Projects included:

    The Real Mary King’s Close
    Website design and build

    Weston Park Museum
    Flash weather interactive design and build
  • November 2003 - February 2005

    Interactive Designer

    Postmodem Design

    Freelance Interactive Contracts included:

    BANC Leeds - Lacoste Pink / Boss / Baldessarini
    Contracted to create Flash screen designs/animations for the fragrance ranges listed above. Role incorporated the overseeing of other freelancers working within the project.

    Artts International - Website Contracted to rebuild Artts Skillcentre website.

    Centre for Educational Leadership - Manchester University
    Creation of the ‘Design and Development Process’ CD-Rom (Flash) including location photography and audio acquisition/editing.
  • October 2001 - November 2003

    Interactive Designer

    BBC Worldwide Interactive Learning

    Provided an extensive range of creative solutions for public sector learning organisations, ensuring that both interface designs and content are stylish, clear and navigable. Overseeing projects and coordinating freelance designers as required.

    Sample Projects included:

    Webwise Explorer - BBC
    Sole designer/programmer for a high profile promotional CD-Rom distributed to UK online centres throughout the UK. (Flash)

    Learn to Lead - National College for School Leadership
    Design and build the online component of the ‘Learn to Lead’ course
  • August 1989 - July 1997

    Senior Clerk / Systems Coordin

    Standard Life

  • Electronic Imaging and Media C

    University of Bradford

    1997 - 2001
  • University of Bradford

    1997 - 2001
  • Madras College, St. Andrews

    1985 - 1990
  • Madras College, St. Andrews

    1985 - 1989