Cookie Chee

Work History

• 

  Assistant Manager Marketing Solutions

  Singlife

  December 2022 - Present

  Singapore · Hybrid
• 

  Assistant Marketing Manager

  Skylink Group

  July 2022 - December 2022
• 

  Senior Marketing Executive

  Skylink Group

  July 2021 - July 2022

  • Manage and launch marketing & lead generations campaigns via Social media & digital marketing (Facebook, Instagram, Linkedin, Google Ads, EDM, SMS Broadcast etc)
  • Content & Design creations for Website, Microsite, Landing Pages and Social Channels
  • Manage and maintain vehicle listing on various platforms (Facebook shop, Web Listing, Microsite Listing, UCars, Carousell etc)
  • Manage company's website and microsite
  • Responsible for brand's re-branding exercise and brand stationery re-design
  • Manage company's new website development with external vendors
  • Assist Manager in implementing a fully custom build digital CRM System to track and analyze customer acquisition and conversion journey
  • In-charge of all campaigns, key-art and branding collaterals design
  • Manage internal database
  • Manage marketing interns
  • Coordinate with internal and external vendors/stakeholders and agencies on adhoc basis.
  • Managed over 14 campaigns in 6 months, achieved >1,000 Marketing Qualified Leads (MQL) (July - Dec 2021)
• 

  Financial Services Consultant

  Pathfinder

  June 2019 - July 2021

  Singapore

  • Assess and analyse client's financial portfolio & identify shortfalls
  • Provide advice & recommendations for client's financial short and/or long term goals
  • Build client base and identify prospective clients
  • Cultivate relationships with existing & prospective clients
  • Plan client's appreciations events and projects.

• Senior Marketing Communications Executive

  Inspira Kids Early Learning Centres

  February 2018 - March 2019

  Singapore

  Based in Singapore's HQ, Inspira Kids Early Learning Centre is an Australia full day childcare and kindergarten Early Learning Centre.
  
  Working under the Head of Marketing Communications, responsible for Inspira Kids branding and marketing campaigns.
  
  • Responsible for brand's re-branding exercise, includes but not limited to brand style guide, website development (with agency), branding collaterals design.
  • Planning and executing ATL / BTL marketing campaigns / activities to build market share, generate leads, drive enrolment and brand awareness.
  • Social media & digital marketing via Facebook, Google Ads, EDM and third party vendors.
  • Content Management for Website, Microsites and Social Channels
  • Responsible for designing and implementing visuals for marketing collaterals that requires creativity and graphic overlay (using Adobe Suite).
  • Manage and provide multimedia support for the company’s online social media platforms.
  • Prepare storyboard and content development for social media channels and be able to edit and assemble video footage from rough cut to final product.
  • Actively conceptualise marketing collaterals (such as flyers, brochures, presentations etc.) that align with the corporate identity.
  • Weekly reviews of social media activities and campaign performances with HOD & CEO
  • Coordinate with internal and external vendors / stakeholders and agencies on project basis.
  • Assist in project logistics planning and deliveries for marketing events and initiatives to ensure timely arrival of materials or other marketing deliverables.
  • Assist with back-end administrative and ad-hoc jobs to support the marketing department and tracking of marketing-related metrics, includes but not limited to sourcing for premiums, and printing vendors
• 

  Marketing Communications Executive

  Global EduHub

  August 2016 - January 2018

  Singapore

  • Responsible for designing and implementing visuals for marketing collaterals that requires creativity and graphic overlay
  • Assist in executing ATL / BTL marketing campaigns / activities to build market share, generate leads and drive enrolment for selected brands and subsidiaries. Business includes infant / child care, kindergarten, student care, enrichment and educational publishing
  • Assist in handling brands website and landing page postings
  • Provide multimedia support for the company’s online social media platforms.
  • Prepare storyboard and content development for social media channels and be able to edit and assemble video footage from rough cut to final product.
  • Coordinate with internal and external vendors / stakeholders on project basis.
  • Assist in project logistics planning and deliveries for marketing events and initiatives to ensure timely arrival of materials or other marketing deliverables.
  • Assist with back-end administrative and ad-hoc jobs to support the marketing department and tracking of marketing-related metrics.

• Visual Communications Executive

  The Dezign Factory

  October 2015 - June 2016

  Singapore

  • Assist Sales executive with marketing collaterals needs
  • Conceptualising merchandising booth display and layout
  • Also responsible for all design works
• 

  Roto Lead

  Double Negative

  June 2014 - September 2015

  • Responsible for making sure the paint team delivers all the requested elements.
  • Liaison between production and crew (inclusive of all local, overseas branches and outsources facilities)
  • Assist in bidding and scheduling of production shots
  • Crew allocations and recommendations with production team
  • Attend dailies and meetings with production and outsources facilities
  • Monitor and follow up with shots and progress
  • Mentoring junior and new artists
  
  - The Hunger Games : Mockingjay Part I and II
• 

  Rotoscope Artist

  Double Negative

  January 2013 - September 2015

  - Fast and Furious 6 (2013)
  - The Hunger Games : Catching Fire (2013)
  - Thor : The Dark World (2013)
  - The Vatican (Dneg TV) (2013)
  - Muppets Most Wanted (2014)
  - Interstellar (2014)
  - Hercules (2014)
  - The Hunger Games : Mockingjay Part 1 (2014)
  - Exodus (2014)
  - The Divergent Series : Insurgent (2015)
  - Jupiter Ascending (2015)
  - Avengers : The Age of Ultron (2015)
  - The Gunman (2015)
  - Terminator Genisys (2015)
  - Miss Peregrine's Home for Peculiar Children (2016)

  

  

  

  

  

  

  

  

  

  

  
• 

  Freelance 3D modelor

  cum. m+d

  September 2012 - December 2012

  3D Modeling - Singapore GP F1 2013 Map
• 

  Internship

  cum. m+d

  August 2012 - November 2012

  Singapore

  • 3D Modeling - Singapore GP F1 2013 Map
  • Adhoc motion graphics projects

• Internship

  Singapore Youth Olympics Games OC

  March 2009 - September 2009

  • Content creation (video) for microsite - WHY OH GEE
  • Youtube account handling for SYOGOC microsite - WHY OH GEE
  • Events coverage locally and overseas - video interviews and editing
  
  • Notable sports events includes
  - 2009 Asian Youth Games
  - 2009 Men's Junior Hockey World Cup