Chris Baker

Work History

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  Senior PR and Social Media Manager

  Gazillion Entertainment

  February 2015 - November 2016

  • Playing key role in PR, marketing and social media efforts for Gazillion, mostly concerning the free-to-play action-RPG called "Marvel Heroes 2015"
  • Garnering continued support from top-tier outlets (IGN, Entertainment Weekly, Game Informer, GameSpot, ComicBook.com, etc.) for a two-year-old game, including popular streamers, podcasters and YouTubers
  • Conceptualizing, directing and managing creative content for marketing, PR and social purposes (promotions, trailer concepts, art assets, Facebook/Twitter posts, etc.)
  • Posting to social media with unprecedented regularity and quality for the company, including the recent implementation of Instagram, Tumblr and Pinterest accounts
  • Reviewing analytics to strategize the best times to post, and the most ideal frequency with which to do so on a given social network
  • Consulting on advertising strategies and content with marketing, and executing all social-media ads
  • Arranging for appearances at major conventions such as PAX, Gamescom, San Diego Comic Con, New York Comic Con and more, often including personal panel appearances with an extensive, personally prepared presentation involved
  • Collaborating with Marvel to ensure that all promotional content is in line with the company's own brand assurance and corporate initiatives
  • Communicating clearly and regularly to multiple fronts -- internally, to press, to Marvel and to players themselves
  • Working with worldwide partners to ensure maximum global coverage
• 

  Self-Published Author

  Self-employed

  October 2014 - January 2015

  • Wrote, edited, published and marketed "WRONG! Retro Games, You Messed Up Our Comic Book Heroes!" (bit.ly/OldComicGames), which launched on Amazon's Kindle Store on December 20, 2014
  • Received more than 50 five-star customer reviews, which currently average 4.8 out of 5
  • During free promotion on Amazon's Kindle Store, held the No. 1 position in the entire Comics & Graphic Novels category for three days
  • At $2.99, ranked in Kindle Store's Comics & Graphic Novels' top 100 for the better part of a month, and continues to thrive in subcategories
  • Cut a two-minute trailer based around the kind words expressed on CAGcast, a popular gaming podcast (bit.ly/WRONGbooktrailer)
  • Promoted the book heavily via social media and podcast appearances
  • Recruited Marvel cover artist Matthew Waite to assist with the cover image
  • Formatted the book both for multiple Kindle devices/apps and a paperback version
• 

  Manager, Licensed Games

  Marvel Entertainment

  October 2007 - July 2014

  • Approved IP-related content in licensed Marvel videogames
  • Critiqued gameplay quality
  • Recommended and helped develop new gameplay content
  • Wrote and edited game content (cutscene scripts, in-game dialogue, mission descriptions, etc.)
  • Maintained relationships with key production and marketing personnel at licensees
  • Assisted to forge new relationships with new licensees
  • Communicated directly with developers
  • Coordinated with external talent, such as top-tier artists and writers
  • Evaluated and assisted in the direction of voice talent
  • Stayed abreast of all things applicable to the IP (reading comics and movie scripts, keeping tabs on the competition, etc.)
  • Was interviewed by prominent outlets (Game Informer, Machinima, 1UP, etc.), representing individual titles and the Marvel brand itself
  • Was spotlighted in Scholastic's book HOT JOBS IN VIDEO GAMES, alongside industry luminaries like Will Wright and Cliff Bleszinski
  • Related with fans through Twitter (nearly 13,000 followers for Marvel Games' account, nearly 4,000 personal), developer blog entries, game forums, etc.

  
• 

  Studio Publicist

  LucasArts

  January 2005 - September 2007

  • Executed PR plans for three of the biggest Star Wars titles of all time, with a focus on the enthusiast press
  • Collaborated with marketing to ensure that all plans were on message
  • Organized assets for proper distribution among numerous outlets
  • Served as “the voice of LucasArts,” writing effective press releases, feature stories and more
  • Crafted story angles and other creative ideas
  • Represented LucasArts at industry events such as E3, Star Wars Celebration and San Diego Comic-Con
  • Contributed writing skills, gameplay feedback and more to production and other departments whenever called upon

  

  

  

  

  

  
• 

  Freelancer/Consultant

  Self-employed

  September 2004 - January 2005

  • Wrote game-related reviews, previews and features for numerous prominent magazines and websites
  • Pitched feature ideas to prominent gaming magazines
  • Consulted directly with videogame companies about the quality of their upcoming releases

• Reviews/Previews Editor

  Official U.S. PlayStation Magazine / Ziff Davis Media

  January 2000 - August 2004

  • Wrote hundreds of articles, including reviews, previews, features, news stories and more
  • Assigned reviews and previews to editors and freelancers
  • Meticulously organized Reviews and Previews sections
  • Developed creative ways to present otherwise straightforward information
  • Interviewed as industry expert by The Hollywood Reporter, G4TV and more
  • Regularly covered industry events, from small preview junkets and release parties to conventions such as E3 and Star Wars Celebration
  • Performed extensive work with celebrities (including R.E.M., Mark Hamill, Michelle Rodriguez, Stan Lee, Todd McFarlane and more)

• Freelance Editor

  All Game Guide

  June 1998 - January 2000

  Character Biography Editor (07/99-01/00)
  • Edited all submitted videogame character biographies
  • Wrote detailed character biographies for videogame characters
  
  Freelance Writer/Editor (06/98-01/00)
  • Reviewed and described approximately 400 videogames from NES era to PlayStation