I'm a deep-thinking digital product designer who believes in simplicity and a process-oriented approach to building useful and understandable product.
Work History
Founder
Crafters
January 2023 - Present
Remote
joincrafters.com — Mission: to make you great at work. We are currently focusing on product and design.
UX/UI Designer
Musio
June 2013 - Present
Music meets simplicity
musioapp.co
Mobile Application Designer
Modeista
March 2013 - Present
earth
The client and user must be "wow"ed
Icon Designer
Gemicon
November 2012 - Present
Indonesia
I created 600+ icons and distribute it to designer community :)
Principal Product Manager
GovTech Edu
May 2022 - January 2023
(Scaling national curriculum by enabling teachers to get practical examples and learning)
• Built PRFAQ to enable the team to work backward
• Field study to understand user's pain
• Established the design system for mobile and desktop
• Contributed to the product development playbook and coaching
• 4.5/5 rating on Google Playstore
Senior Principal Product Designer
GovTech Edu
May 2021 - May 2022
Head of Product Design
Bukalapak
November 2019 - February 2021
Built operations to drive design systems for 40+ product portfolios with a contribution model and ambassador program. An increased number of designers contributed to the design system and saved development time by 42%.
Redesigned the desktop experience to improve interaction. Collaborated with engineering function to improve the infrastructure, resulting in positive reactions from users and correlated to GMV increased by 30%
Scaled human-centered practice to increase collaboration and how the team defines their problem in product development. I hosted multiple boot camps, 120 people joined and 98% found this Bootcamp practical.
Empowered the design ops team to build an internal insight repository.
I work on the recommender system where we use Machine Learning on the admin surface the personalized information to the users to help them take the available opportunity to grow their business. Collaborate closely with developers, data scientist, PM and content strategist.
Main role and contributions:
Design card system project to achieve a better, more flexible and more expressive design language. (Including problem mapping, data analysis, feedback analysis, build design principle, run multiple small workshops, wireframes, hi-fi prototype and QA.)
Design a better and focused experience for new user onboarding for both web and native. (Including data analysis, feedback analysis, build design principle, wireframes, high-fidelity prototype and QA)
Other impacts:
- Collaborate with stakeholders to launch the "burst" feature, injecting the freemium stock photo into Shopify theme editor.
- Collaborate with Polaris icon team to create internal icon collection
- Redesigning the status page for a better and transparent product status.
Icon designer
Yahoo!
February 2016 - March 2016
Designer
Ecomo
January 2016 - February 2016
Icon Designer
Yahoo!
September 2015 - November 2015
Remote
I worked on the internal icon collection set, called Fuji.
I also worked on the Winter Olympics icon for 2018 event.
Product Designer (Freelance)
Refundo
May 2014 - August 2015
New Jersey
Role and impact:
- Redesigning refundo.com marketing page
- Re-think the IA, UX, and UI for the dashboard from thinking phase to launch phase.
- Build the design library for the dashboard - patternize the component.
- Build the icon library for the dashboard
- Done user testing for usability test with the researcher
Product Designer (Freelance)
Zerply
November 2013 - September 2014
San Francisco Bay , United States
Design the website, the internal dashboard, rethink the UX/UI
Product Designer
Zerply
December 2013 - May 2014
Lead UI/UX Designer & Front-end Developer
Simplipay App
January 2013 - January 2014
Indonesia
Pixeling the icon, app & website.
I love this project!
UX Consultant & UI Designer
Acrossio
May 2013 - August 2013
Mobile wallet app (Freelance)
Simplipay
February 2013 - March 2013
UX UI Design
Mobile interface designer
Iktankslim, Inc.
August 2012 - October 2012
Surabaya, East Java, Indonesia
I design this app and create all elements that client needed carefuly. Start with blueprint/wireframe that make me easy to discuss it further with the client