Budi Tanrim

Budi Tanrim

Product Designer

Lead Product Designer / 14 yrs

Surabaya, Indonesia

Hire Me

UX/UI App Designer



I'm a deep-thinking digital product designer who believes in simplicity and a process-oriented approach to building useful and understandable product.
Work History
  • Founder


    January 2023 - Present

    joincrafters.com — Mission: to make you great at work. We are currently focusing on product and design.

  • UX/UI Designer


    June 2013 - Present

    Music meets simplicity

  • Mobile Application Designer


    March 2013 - Present

    The client and user must be "wow"ed

  • Icon Designer


    November 2012 - Present

    I created 600+ icons and distribute it to designer community :)

  • Principal Product Manager

    GovTech Edu

    May 2022 - January 2023

    (Scaling national curriculum by enabling teachers to get practical examples and learning)
    • Built PRFAQ to enable the team to work backward
    • Field study to understand user's pain
    • Established the design system for mobile and desktop
    • Contributed to the product development playbook and coaching
    • 4.5/5 rating on Google Playstore

  • Senior Principal Product Designer

    GovTech Edu

    May 2021 - May 2022
  • Head of Product Design


    November 2019 - February 2021

    Built operations to drive design systems for 40+ product portfolios with a contribution model and ambassador program. An increased number of designers contributed to the design system and saved development time by 42%.

    Redesigned the desktop experience to improve interaction. Collaborated with engineering function to improve the infrastructure, resulting in positive reactions from users and correlated to GMV increased by 30%

    Scaled human-centered practice to increase collaboration and how the team defines their problem in product development. I hosted multiple boot camps, 120 people joined and 98% found this Bootcamp practical.

    Empowered the design ops team to build an internal insight repository.

    - https://buditanrim.co/bukalapak-human-centered/
    - https://buditanrim.co/bukalapak-design-language/
    - https://buditanrim.co/evolving-bazaar-design-system/

  • Head of Product Design


    September 2019 - November 2019
  • Principal Product Designer, Design System


    November 2018 - November 2019
    Greater Jakarta Area, Indonesia
  • Product Designer


    June 2017 - July 2018
    Ottawa, Canada Area

    Primarily building Shopify Home.

    I work on the recommender system where we use Machine Learning on the admin surface the personalized information to the users to help them take the available opportunity to grow their business. Collaborate closely with developers, data scientist, PM and content strategist.

    Main role and contributions:
    Design card system project to achieve a better, more flexible and more expressive design language. (Including problem mapping, data analysis, feedback analysis, build design principle, run multiple small workshops, wireframes, hi-fi prototype and QA.)

    Design a better and focused experience for new user onboarding for both web and native. (Including data analysis, feedback analysis, build design principle, wireframes, high-fidelity prototype and QA)

    Other impacts:
    - Collaborate with stakeholders to launch the "burst" feature, injecting the freemium stock photo into Shopify theme editor.
    - Collaborate with Polaris icon team to create internal icon collection
    - Redesigning the status page for a better and transparent product status.

  • Icon designer


    February 2016 - March 2016
  • Designer


    January 2016 - February 2016
  • Icon Designer


    September 2015 - November 2015

    I worked on the internal icon collection set, called Fuji.
    I also worked on the Winter Olympics icon for 2018 event.

  • Product Designer (Freelance)


    May 2014 - August 2015
    New Jersey

    Role and impact:
    - Redesigning refundo.com marketing page
    - Re-think the IA, UX, and UI for the dashboard from thinking phase to launch phase.
    - Build the design library for the dashboard - patternize the component.
    - Build the icon library for the dashboard
    - Done user testing for usability test with the researcher

  • Product Designer (Freelance)


    November 2013 - September 2014
    San Francisco Bay , United States

    Design the website, the internal dashboard, rethink the UX/UI

  • Product Designer


    December 2013 - May 2014
  • Lead UI/UX Designer & Front-end Developer

    Simplipay App

    January 2013 - January 2014

    Pixeling the icon, app & website.
    I love this project!

  • UX Consultant & UI Designer


    May 2013 - August 2013
  • Mobile wallet app (Freelance)


    February 2013 - March 2013

    UX UI Design

  • Mobile interface designer

    Iktankslim, Inc.

    August 2012 - October 2012
    Surabaya, East Java, Indonesia

    I design this app and create all elements that client needed carefuly. Start with blueprint/wireframe that make me easy to discuss it further with the client

  • CMA


    March 2014 - February 2013
  • Bachelor's degree in Accounting and Finance

    Universitas Kristen Petra

    2009 - 2013
  • St.louis Surabaya

    ? - ?