Budi Tanrim
Product Designer
Product Designer / 16 yrs
Surabaya, Indonesia
About
I'm a deep-thinking digital product designer who believes in simplicity and a process-oriented approach to building useful and understandable product.
Work history
-
Maker
naive human
Jun 2024 - Present1 yr 11 mosnaivehuman.com — makes delightful software for humans.
Today - Simple monotasking (https://apps.apple.com/us/app/today-timebox-for-human/id6741766678)
Silk - Simple Invoicing (https://apps.apple.com/us/app/silk-simple-invoicing/id6747303802) -
Founder
Crafters
Jan 2023 - Present3 yrs 4 mosRemotejoincrafters.com — Mission: to make you great at work. We are currently focusing on product and design.
-
-
Mobile Application Designer
Modeista
Mar 2013 - Present13 yrs 2 mosEarthThe client and user must be "wow"ed
-
Icon Designer
Gemicon
Nov 2012 - Present13 yrs 6 mosIndonesiaI created 600+ icons and distribute it to designer community :)
-
Staff Product Designer
GovTech Edu
Mar 2021 - Feb 20231 yr 11 mosIndonesiaRole: Scaling national curriculum by enabling teachers to get practical examples and learning
-
Principal Product Manager
GovTech Edu
May 2022 - Jan 20238 mos(Scaling national curriculum by enabling teachers to get practical examples and learning)
• Built PRFAQ to enable the team to work backward
• Field study to understand user's pain
• Established the design system for mobile and desktop
• Contributed to the product development playbook and coaching
• 4.5/5 rating on Google Playstore -
-
Head of Product Design
Bukalapak
Nov 2019 - Feb 20211 yr 3 mosBuilt operations to drive design systems for 40+ product portfolios with a contribution model and ambassador program. An increased number of designers contributed to the design system and saved development time by 42%.
Redesigned the desktop experience to improve interaction. Collaborated with engineering function to improve the infrastructure, resulting in positive reactions from users and correlated to GMV increased by 30%
Scaled human-centered practice to increase collaboration and how the team defines their problem in product development. I hosted multiple boot camps, 120 people joined and 98% found this Bootcamp practical.
Empowered the design ops team to build an internal insight repository.
- https://buditanrim.co/bukalapak-human-centered/
- https://buditanrim.co/bukalapak-design-language/
- https://buditanrim.co/evolving-bazaar-design-system/ -
Head of Product Design
Bukalapak
Nov 2018 - Feb 20212 yrs 3 mos(Started as Principal Product Designer, then transitioned to Head of Product Design)
Built operations to drive design systems for 40+ product portfolios with a contribution model and ambassador program. An increased number of designers contributed to the design system and saved development time by 42%.
Redesigned the desktop experience to improve interaction. Collaborated with engineering function to improve the infrastructure, resulting in positive reactions from users and correlated to GMV increased by 30%
Scaled human-centered practice to increase collaboration and how the team defines their problem in product development. I hosted multiple boot camps, 120 people joined and 98% found this Bootcamp practical.
Empowered the design ops team to build an internal insight repository.
- https://buditanrim.co/bukalapak-human-centered/
- https://buditanrim.co/bukalapak-design-language/
- https://buditanrim.co/evolving-bazaar-design-system/ -
-
Principal Product Designer, Design System
Bukalapak
Nov 2018 - Nov 20191 yrGreater Jakarta Area, Indonesia -
Product Designer
Shopify
Jun 2017 - Jul 20181 yr 1 moOttawaPrimarily building Shopify Home.
I work on the recommender system where we use Machine Learning on the admin surface the personalized information to the users to help them take the available opportunity to grow their business. Collaborate closely with developers, data scientist, PM and content strategist.
Main role and contributions:
Design card system project to achieve a better, more flexible and more expressive design language. (Including problem mapping, data analysis, feedback analysis, build design principle, run multiple small workshops, wireframes, hi-fi prototype and QA.)
Design a better and focused experience for new user onboarding for both web and native. (Including data analysis, feedback analysis, build design principle, wireframes, high-fidelity prototype and QA)
Other impacts:
- Collaborate with stakeholders to launch the "burst" feature, injecting the freemium stock photo into Shopify theme editor.
- Collaborate with Polaris icon team to create internal icon collection
- Redesigning the status page for a better and transparent product status. -
-
Icon Designer
Yahoo!
Sep 2015 - Nov 20152 mosRemote, OregonI worked on the internal icon collection set, called Fuji.
I also worked on the Winter Olympics icon for 2018 event. -
Product Designer (Freelance)
Refundo
May 2014 - Aug 20151 yr 3 mosNew JerseyRole and impact:
- Redesigning refundo.com marketing page
- Re-think the IA, UX, and UI for the dashboard from thinking phase to launch phase.
- Build the design library for the dashboard - patternize the component.
- Build the icon library for the dashboard
- Done user testing for usability test with the researcher -
Product Designer (Freelance)
Zerply
Nov 2013 - Sep 201410 mosCaliforniaDesign the website, the internal dashboard, rethink the UX/UI
-
-
Lead UI/UX Designer & Front-end Developer
Simplipay App
Jan 2013 - Jan 20141 yrIndonesiaPixeling the icon, app & website.
I love this project! -
-
Mobile interface designer
Iktankslim, Inc.
Aug 2012 - Oct 20122 mosSurabayaI design this app and create all elements that client needed carefuly. Start with blueprint/wireframe that make me easy to discuss it further with the client
Education
-
CMA
Accounting
Mar 2014 - Feb 2013 -
Bachelor's degree in Accounting and Finance
Universitas Kristen Petra
2009 - 2013 -
St.louis Surabaya
? - Present