Bob MacNeil

Work History

• 

  Creative Director

  PLAYStudios

  June 2015 - Present

  Burlingame CA

  Supervising creative direction over 5 unique game verticals, for both web and mobile platforms, in a casual casino game environment.
  • provide hands on guidance, support and direction to game leads, art directors, production artists and animators to enrich the visual aesthetics of their designated offerings
  • oversee content authoring while providing final release support in the areas of UI and graphic design, in-game imagery and marketing art
  • coordinate and optimize content teams and mentor all levels of art staff
• 

  Art Direction/ Illustration/ 2-D Design (freelance)

  Taming Light

  March 2002 - Present

  Mill Valley, CA, United States

  My freelance endeavor which provides me with a forum to work in the animation, illustration and children's book industries. Works can be found in video games, animation and print collateral.
• 

  Senior Art Director & Content Lead for Mobile Games platform

  PLAYStudios

  February 2015 - June 2015

  Burlingame, CA, United States

  Conceive and implement original game content and innovative play mechanics for the casual gaming market, while overseeing entire mobile product.
  • provide direction and support docs for both internal and external teams, including concept designs, color keys, animatics and orthographic control art
  • oversee content authoring while providing final release support in the areas of UI and graphic design, in-game imagery and marketing art
  • work in conjunction with support departments to push new initiatives challenging both technical and creative boundaries
• 

  Finishing Artist (starting art, art direction, graphic interface desig

  High 5 Games

  April 2008 - June 2012

  Design and illustrate finalized content for land based casino slot machines.
  tasks include:
  • logo design
  • title card design
  • sprite/symbol design (for hierarchical payback values)
  • themed illustration renderings (original and photo montage/ retouched imagery)
  • customer attracts (screens and statics)
  • general font treatments (repurposing and effect enhancements)

• Senior Graphic Designer/ Illustrator

  Mega Brands

  September 2003 - April 2008

  produced:
  • Illustration for packaging, P.O.P, signage, sticker and instruction sheets
  • Licensed style guide design & production for toy packaging (activities & stationery lines)
  • Original package design & production (including product rendering and structure design)
  • Logo and identity design
  • Ad Layouts (for trade journals)
  • Brochures (for product catalog)
  • Sell Sheets
  • Trade Show Displays & Signage
  • Photo Retouching

• Production/ Illustration/ Design generalist

  Smith Design

  March 1998 - March 2002

  worked on whatever was needed to get the job delivered:
  • Illustrations for packaging, print, P.O.P, F.S.I.s and online material (digital and traditional)
  • Finalized layout designs for "ready to use" release
  • Hi-end photo retouching and color correction
  • Maintain and update line extensions/collateral for clientele
  • Provide conceptual and layout designs for pre-production and final output work flows
  • Contribute to naming, ideation and brainstorming sessions
  • Overall production support, for both creative and technical issues

• Senior Graphic Designer

  Displaycraft, Inc.

  January 1997 - March 1998

  trade show design, environmental graphics:
  • Art & production for trade show based imagery, (retouching and original art content)
  • Custom design & logo treatment for identity and information graphics
  • Signage, direct mail, handout material, presentation design
  • Booth design and visualization as model mock-up and 3-D design

• Generalized Artist (production, illustration, graphic design)

  Obvious, Inc.

  January 1993 - March 1997

  produced:
  • Art & production for B to B, pharmaceutical and consumer goods
  • Photo retouching and color correction
  • 2-D and 3-D animation design (Strata Studio-Pro, Lightwave)
  • Web and multimedia authoring (HTML, Flash)
  • Online graphics for the predecessor to AOL, Prodigy Online
• 

  Concept Artist

  Dynamighty

  January 2012 - March 2012

  created pitch and concept art for the game Counterspy

• Greeting Card Illustrator (freelance)

  Designer Greetings

  July 2010 - January 2011

  illustrated a series of greeting cards for a new proposed line branding
• 

  Illustrator (freelance)

  Meez.com

  July 2006 - February 2008

  Produced scene illustrations for BG art used with Meez. (personalized 3D avatars.)

• Background Painter (freelance)

  J.J. Sedelmaier Productions, Inc.

  September 2007 - September 2007

  Painted backgrounds for the season 33 premiere of Saturday Night Live's Ambiguously Gay Duo. (episode 11)
• 

  Illustrator (freelance)

  World Leaders Entertainment

  March 2005 - May 2006

  Painted card art (from supplied drawings) for collectable card game.
• 

  Background Painter (freelance)

  World Leaders Entertainment

  December 2005 - April 2006

  Painted backgrounds for The Venture Brothers (season 2) and for various spots on The Cartoon Network.
• 

  Background Painter (freelance)

  World Leaders Entertainment

  October 2005 - November 2005

  Painted backgrounds for Cartoon Network's Thanksgiving spots titled "Turkey Days".

• Concept Illustrator/ Designer (freelance)

  Contagious Concepts

  2002 - 2005

  Worked on a variety of projects which primarily focused on concept art for the video game industry. Painted environments, characters and in-game content.
  some projects included:
  Mech Assault
  Ultima X (online)
  Gnomads
  Bioshock