A tech-savvy integrated creative; exploring ways to innovate at the intersection of technology and media. Develop strategies for award-winning media properties and leading growth through digital marketing and activations.
Work History
Creative Director
Westmoreland Media
May 2010 - Present
Los Angeles, CA
Developing bespoke communications, publicity, marketing, and design for small business and individuals, including Olympic Athletes.
Focus on the development of digital strategy to drive traffic and sales to client's objectives.
Consulting clients on streamlining operations to integrate new and methods tools, execute marketing initiatives, communications and best practices for each.
Marketing and Comunications
Audio Design Desk
November 2019 - April 2020
West Hollywood, CA
Develop messaging, technology, and media to convert targeted users to a new professional software utility for post-production. Engaging users in public and private channels to support and educate them on product features.
Create and manage brand assets across digital, print, and video. Create a sales program for the sales team to board large institutional customers and communicate with end-users.
Marketing Manager
Audio Design Desk
November 2019 - April 2020
West Hollywood, CA
Develop messaging, technology, and media to convert targeted users to a new professional software utility for post-production. Engaging users in public and private channels to support and educate them on product features.
Create and manage brand assets across digital, print, and video. Create a sales program for the sales team to board large institutional customers and communicate with end-users.
Digital Media Magician
VACAYA
November 2017 - April 2019
Greater New York City Area
Design, produce, and execute bespoke communications pieces for digital, print, and video; promote luxury travel for charter resort vacations and cruises. Spearheading conception and implementation of content for multi-touch digital strategy and paid-traffic programs. Stewardship of communications to customers and prospects through strategic social engagement.
Freelance Digital Producer - Bloomers
Nikhedonia Entertainment
October 2010 - June 2018
Los Angeles, CA
Development and execution of creative strategy around marketing, brand integration, and distribution of an award-winning digital series, "Bloomers".
Oversee social media, earned media, and digital content for high engagement and targeted digital strategy.
Implementation of digital strategy that resulted in greater than orders-of-magnitude growth in KPIs.
Design and Media Marketing Manager
IELTS
November 2015 - July 2017
Los Angeles, CA
Strategic planning, visual design, and execution of mutli-platform campaigns across mediums.
Social media strategy and development for social platforms, with successful organic growth as high as 18%.
Brand stewardship and production of digital, video, and print products in for consumption by test takers and other stakeholders nationally and globally.
Producer
Imageline Media
January 2014 - January 2015
Los Angeles
Working across disciplines in development, creative, production, and post-production. Overseeing day-to-day operations including client and vendor management.
Lead multiple productions with crews as large as ten from concept through post-production.
Responsible for six figures worth of revenue, with additional duties on a feature film with a multi-million dollar budget.
Producer
Image Line Media
May 2014 - December 2014
Greater Los Angeles Area
Working across disciplines in development, creative, production, and post-production. Overseeing day-to-day operations including client and vendor management.
Lead multiple productions with crews as large as ten from concept through post-production.
Responsible for six figures worth of revenue, with additional duties on a feature film with a multi-million dollar budget.
Marketing Manager
Allied Wallet
September 2011 - November 2012
West Hollywood, CA
Tripling conversions through digital marketing efforts including social media, SEO, SEM, email marketing publicity, design, and UX optimization.
Leading cross-disciplinary teams of up to six, producing world class website, branding, marketing materials, trade communications and experiential.
Online Product Manager, Social Media Manager, Designer, SEO Strategist
BlueBath.com
January 2011 - July 2011
Primary duties are to manage, collate and process all new and existing 3000 skus and product details/data including digital media to be added to Alfi Trade custom CMS for publishing to Bluebath.com an Alfi Trade subsidiary. Ongoing goals include increasing Alfi Trade sales numbers and market segment through planing SEO and SEM strategies for Bluebath.com, including Social Media programing. Improving Bluebath.com’s antiquated front end design to meet modern browser rendering standards. Update the user interface design’s appearance to appeal to higher market segments and meet Bluebath.com’s target audience. Provide roadmaps for all project goals.
Founding Creative Director
Pixel Ground
September 2009 - January 2011
Los Angeles, CA
Leading a spartan team of cross-disciplinary creative professionals to service small businesses and global clients with marketing and advertising solutions, design, brand identity development, digital marketing, and creative services.
Spanish Language Media Consultant
GLAAD
September 2009 - December 2009
Monitor all spanish language media outlets for GLAAD Media Award worthy content, as well as LGBT Defamation.