Lead VFX Artist at Electronic Arts, Ghost Games, Steering Di
Ghost Games
May 2012 - Present
AAA+ Next Gen, Current Gen & PC games
Established a streamlined process for VFX on Need for Speed Rivals
Communicated & Directed the VFX production through all 5 studios for Art & Engineers
Provided strategic processes for future sustainable VFX department
Responsable for team career mentoring, growth and hiring
Involved in Ghost Operations group for streamlined production
Responsable for setting up processes and procedures together with AD, CG Sup & TD´s
Innovating, developing and creating new tools and workflows for the Ghost studio & together with Fr
Presenter, Strategic Planning, Design Thinking, Creative Con
SOOL
January 2010 - Present
Presentations:
Understanding your customer base, Menigo Sales Pitch
- Virology, Guerilla Marketing and Customer Focus
Building a Scalable Team Structure, Team Building, Hagabadet
- Using Systems for building a Sustainable Team Structure
Behavioral Economics in Marketing Strategy, Spendrups
- How to use Market Economy, Virology, Psychology and Micro Economy combined.
Multi-Studio Development, Frostbite Dev Days, Electronic Arts
- Effective Systems & Procedures for smooth multi-studio collaborations
Building a Visual Effects Department, Frostbite Dev Days,
FX-TD
Aardman Animations
September 2011 - December 2011
FX TD, Features department.
Stereoscopic Fluid Simulations with Maya and Houdini.
Rigid Body Destructables simulation, exportation and rendering in Maya & Houdini.
Volymetric Shading & Rendering in Maya, Houdini & Rendeman.
Stereoscoping Compositing in Nuke
Creative Technology Director
SOOL
April 2011 - September 2011
Guidence and advice with technology and strategies.
Working with Vision, Concept, Planning and Excecution
Creative Director/Art Director
Flamingo
May 2010 - September 2011
Set the overall Vision and Strategy of the venture Bar Flamingo
Social Media Branding.
Facebook, Twitter and Tumbl Digital Campains
Marketing,
Social Media, Guerilla, Traditional & Virology
Installations,
Innovative Plastic Flamingo Guerilla Warfare, 360" Projection Mapping & Outdoor Projection, Guerilla Marketing Innovations for attracting new costumers
Art Direction and Creative Direction for Graphic Profile including all Print, Webb, iPhone App, Advertisement, Guerilla Marketing, Menus, Merchandise and Street Material.
Nominated for Best Club in
FX TD, 3D Generalist, Compositor, Supervisor
Bobby Works AB
May 2008 - June 2010
Started as an intern and got in as a Matchmover/3D Generalist.
Soon became the lead Matchmover and tracking Supervisor on set.
Responsible for Matchmoving, Motion Tracking, Head Tracking & Motion Capture and the pipeline of data.
3D Generalist
Modelling, texturing, shading, rigging, animating and rendering in Maya, 3DS Max, Houdini-
Converting data from CAD to Polygons
Compositing
Compositing Visual Effects Elements in commercials, videos & film.
Color Grading, Greenscreen and Rotoscoping
Motion Design & Motion Graphics
After Effects animation, timin
Art Installations
Guerilla Marketing
June 2006 - February 2010
Projection Mapping In Los Angeles:
Mobile Interactive Projection Mapping Installations, https://vimeo.com/9853422
Concept Packaging
Creation, Design and Execution of a different application for Grill Del Mundo
Buddha Bar
Art Projection Installation in Barcelona during the autumn 2007
Set and Art Direction
Design and Installation for restaurant Magnus and Magnus
Music Videos
Anna Ternheim - Lover´s Dream - Director Jerker Josefsson
Visual Effects, Motion Tracking, Compositing, Greenscreen Keying
https://www.youtube.com/watch?v=_X48-RkADMY
José Gonzale
Executive Producer/Business Developer
Bam-Bam
June 2004 - October 2008
Creating the Vision of re-building a non attractive space to create a thriving nightclub 18 weeks a year
Market research & mapping for customer base.
Digital & Marketing Strategy with Social Media, Guerilla Marketing and Traditional Media
Art Direction for the merchandise, prints, installations, videos and flyers
Optimizing cashflow & minimizing requirements
Revenue + 100% 2004
Revenue + 200% 2005
Revenue + 100% 2006
Revenue + 80% 2007
Revenue + 80% 2008
Earnings went from Negative -10% of Total Revenue to Positive 84% of Total Revenue
Internship
Kokokaka
2007 - 2007
Project Management for Procedural Banners, McCann/SAS
Learning about optimizing content for web video production & repeatable patterns
Account Manager Pata-Pata
Nefertiti nattklubb
January 2002 - September 2003
Optimized Cash Flow
Maximized potential
2002,
Revenue increased 230%
Earnings went from - 7,5% to 34% profit of revenue
2003,
Revenue increased 120%
Earnings went from 34% to 95% of revenue
Nominated for Best Club in Gothenburg
Art Director, Marketing Strategy
Nefertiti
January 2002 - September 2003
Long-term Vision with building a sustainable, re-occurring nightclub
Strategy
Long-term goals for attracting the right crowd.
Guerilla Marketing with Installations & Advertisement
Art Director
Print, Merchandise, Installations & Outdoor Venue
Musical and Creative Direction for the Night Club Pata-Pata.
Set the artistic direction for the projections and video installations.
Entrepreneur
Turntables HB
January 1997 - September 2000
Steady Recordings
Owner
Created, drove and owned the record label Steady Recordings
Steady Productions
Owner
Started and ran a production company for booking artists.
Creative Music Council
How do we make Gothenburg to the Music Capitol of Sweden, - 1997
- 1998 Gothenburg became the Music Capitol of Sweden and still is.
Sound Technician
- Sticky Fingers
- Kåren
- Rio-Rio - Boogie Bar
- Trappan - The Steady
- Kings Head - Outro Bar
- Musikens Hus
- Kompaniet
- City of Gothenburg
Guitar Teacher & Journalist
Trollhättans Music School, Gothenburg City
August 1998 - June 2000
Guitar Teacher responsible for music classes 1 through 11.
Setting up personal music goals with students, music direction and long term goals for further education.
Musik Magasinet
Journalist at the biggest Musician Magasine in Sweden.
Doing interviews with musicians and also a study on how to create good music in small, awkward bars
Account Manager & Producer
Folkets Hus
January 1997 - March 2000
Account Manager
Handled and planned Marketing Budget, Night Clubs Budget and Staffing Budget.
Responsible for hiring, sustaining and managing the staff.
Event Producer for Trappan, Kongressen and Vågen
Responsible for setting up events, setting Budgets, Staffing and Production goals
Setting up & organizing the Gothenburg International Film Festival Premier festivities 1999-2000
Revenue increased with 450%, and earnings with 350%
