Natalie Cheng
Natalie Cheng
Music Marketer
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The Basics
 
More About Me
Experience in managing content, creating marketing strategies, promoting various organizations, video editing, blogging, and social media
Experience
@ChaiOne
Dates
November 2013 - Present
Digital Marketing Intern
@Rockhouse Partners
• Created online content for client social media pages and updated client websites
• Created email newsletters and surveys for clients
Dates
June 2013 - August 2013
Graduate Assistant
@Belmont University
• Managed and updated Massey social media pages (Facebook, Twitter)
• Researched social media tactics to improve pages
Location
Nashville, TN
Dates
August 2012 - August 2013
Contributor
@Hypebot.com
Hypebot.com is a leading music industry and technology news blog. Founded in 2005, its daily readership has since grown to include over 10,000 music industry professionals.

www.hypebot.com

• Wrote posts about the music industry
Dates
September 2010 - August 2013
Community Manager
@Music Think Tank
Music Think Tank (MTT) is a group blog bringing together key thinkers in the realm of online music business.

www.musicthinktank.com

• Searched for content on MTT website and moved popular content to the main page
• Wrote summaries on Hypebot.com about featured MTT articles
• Edited content and managed website by approving user comments and tagging posts
• Started as an intern and progressed to the Community Manager position
Dates
September 2010 - August 2013
Marketing Intern
@Big Machine Label Group
• Correspond with fans on Big Machine social media pages and via email
• Update tour dates on the company website and mobile app
Location
Nashville, TN
Dates
January 2013 - April 2013
Blogger
@Tunezy
Tunezy is an online platform for Independent Musicians and their Fans.

www.tunezy.com

• Wrote blog posts about the music industry and online tools for musicians
Dates
February 2012 - August 2012
Digital Marketing Coordinator
@Music World Entertainment
Music World is one of the most successful labels and management companies in the world with over 200 million records sold to date including releases by Destiny's Child, Beyoncé, Solange Knowles and Michelle Williams.

www.musicworldent.com

• Organize digital content and databases
• Create, edit, upload videos for YouTube
• Update and manage Music World website and social media pages for artists (Facebook, Twitter, Google+, Wordpress)
• Submit music to online Internet radio outlets such as Pandora
• Research and create monthly digital trends reports
Dates
August 2011 - August 2012
Cellist
@Evan's Wedding Ensemble
Began in December 2008 and composed of students from College Station, Evan's Wedding Quartet has over 30 years combined experience playing classical music. We are available for all types of gatherings such as weddings, conferences, church services, banquets, and parties.

https://www.facebook.com/pages/Evans-Wedding-Ensemble/81493307382?sk=info

• Provided music during weddings, receptions, building openings, conferences, banquets
Dates
December 2008 - October 2011
Marketing and Distribution Int
@Music World Entertainment
• Updated music licensing database
• Developed marketing plans for new album release and company, researched brand, prepared press kits
• Learned Nielsen SoundScan, managed inventory, performed data entry
• Promoted company and products at the Essence Music Festival in New Orleans
Dates
June 2011 - August 2011
Intern
@Planet LA Records
Planet L.A. Records is an indie label and publisher intent on building a global brand for artists including L.A.-based rock bands Djinn, Native June, and When Planets Align in addition to established artists like Indian icon Bappi Lahiri.

www.planetlarecords.com

• Manage social media accounts for bands
• Promoted The Abolitionist Tour 2011 - campaign to combat human trafficking, Planet LA Benefit Concert for Japan Earthquake & Tsunami Relief
Dates
October 2010 - July 2011
Cashier
@Marble Slab Creamery
• Worked during summer, winter, spring breaks, and at the Houston Livestock Show and Rodeo
• Earned trust of owner by maintaining a good work ethic and being reliable
• Served food and handled money efficiently leading to shorter wait times
• Trained and supervised new employees to increase efficiency of service
Dates
May 2008 - July 2011
Office Assistant
@Keep Sugar Land Beautiful
Keep Sugar Land Beautiful is a 501c3 nonprofit affiliate of Keep America Beautiful & Keep Texas Beautiful dedicated to educate and engage everyone to take responsibility for the environmental health of our community.

www.kslb.org

• Managed projects and compiled reports
• Organized and maintained database, organization files, and event supplies
• Interacted with the public, handled general correspondence, and scheduled volunteers
Dates
August 2010 - December 2010
Grammy U Rep - Texas A&M Unive
@The Recording Academy
Celebrating music through the GRAMMY® Awards for more than 50 years, The Recording Academy is the premier organization for honoring achievements in the recording arts, and supporting the music community. Each year, Voting members decide who receives a GRAMMY, the most prestigious and respected award in music.

www.grammy.com

• Student liaison for Texas A&M University
• Volunteered at numerous music industry events
• Promoted Grammy U and The Recording Academy during SXSW with the Grammy U Tweet Team
Dates
2009 - 2010
Intern - Stakeholder Affairs
@Metropolitan Transit Authority of Harris County (M
The Metropolitan Transit Authority of Harris County (METRO) is a major public transportation agency based in Houston, TX. It operates bus, light rail, future commuter rail, and paratransit service (under the name METROLift) in the city as well as most of Harris County.

www.ridemetro.org

• Helped develop Community Outreach Capital Expenditure Budget of $28 million for FY2009-FY2014
• Assisted in development and planning of METRO Solutions' Youth Mobility Council
• Reviewed and provided input for the METRO Solutions Website
• Put together a list of in
Dates
June 2009 - August 2009
Cashier
@Frullati Cafe & Bakery
• Worked during winter and summer break
• Served drinks according to customers’ orders and handled money
• Trained and supervised new employees
• Cleaned up and closed store
• Handed out samples of products
Dates
December 2006 - August 2007
Education
Master of Business Administration
@Belmont University
Location
Nashville, TN
Dates
August 2012 - August 2013
Texas A&M University - Mays Business School
Dates
2006 - 2010