Francesca Tumicelli

Francesca Tumicelli

Senior Web Content Editor / 7 yrs

Verona, Italy

I love to communicate effectively,
enabling words and pictures to make the magic happen .
Work History
  • December 2014 - Present

    Digital Communication Manager

    SDG Group

    - Shaping ideas into presentations and developing new templates for meetings and events.
    - Web copywriting with a focus on content curation.
    - Coordinating periodic updates driving digital communication strategies.
    - Maintaining the Group Twitter and LinkedIn accounts by posting timely content.
    - Identifying opportunities to leverage emerging web trends, developing new tools.

  • May 2012 - Present

    Web Copywriter - Content Curator

    Web Copywriter

    High quality of copywriting and content curation: one of the most effective methods of acquiring natural links and promoting web sites - developed as part of effective communication strategies.
  • March 2010 - November 2012

    Social Media Manager

    Urbangap srl

  • February 2010 - September 2010

    Account Assistant


    Managed autonomously customers needs, providing effective informations about future trends of fashion and design, helping them to make informed decisions with the intelligence to drive commercially successful products and services.
  • January 2009 - August 2009

    Adidas Originals Italia: Online Communication Manager


    Online reputation
    Blog seeding
    Building relationships with influential bloggers
  • April 2008 - September 2008

    Eye tracking and web usability research


    University stage.
    Final Thesis:
    “Directional bias in the visualization of pictures: Eye-Tracking and web interaction”.
    How web sites usability and Information Architecture lead to the best user centered solutions.
    Supported by Tobii Technology, the world’s leading technology in eye tracking and interactive gaze.
  • Social Psychology and Communication Master Degree

    Università di Padova

    2003 - 2008