Natalie Cheng

Natalie Cheng

Music Marketer

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Experience in managing content, creating marketing strategies, promoting various organizations, video editing, blogging, and social media
Work History
  • November 2013 - Present


  • June 2013 - August 2013

    Digital Marketing Intern

    Rockhouse Partners

    • Created online content for client social media pages and updated client websites
    • Created email newsletters and surveys for clients
  • August 2012 - August 2013

    Graduate Assistant

    Belmont University

    • Managed and updated Massey social media pages (Facebook, Twitter)
    • Researched social media tactics to improve pages
  • September 2010 - August 2013

    Contributor is a leading music industry and technology news blog. Founded in 2005, its daily readership has since grown to include over 10,000 music industry professionals.

    • Wrote posts about the music industry
  • September 2010 - August 2013

    Community Manager

    Music Think Tank

    Music Think Tank (MTT) is a group blog bringing together key thinkers in the realm of online music business.

    • Searched for content on MTT website and moved popular content to the main page
    • Wrote summaries on about featured MTT articles
    • Edited content and managed website by approving user comments and tagging posts
    • Started as an intern and progressed to the Community Manager position
  • January 2013 - April 2013

    Marketing Intern

    Big Machine Label Group

    • Correspond with fans on Big Machine social media pages and via email
    • Update tour dates on the company website and mobile app
  • February 2012 - August 2012



    Tunezy is an online platform for Independent Musicians and their Fans.

    • Wrote blog posts about the music industry and online tools for musicians
  • August 2011 - August 2012

    Digital Marketing Coordinator

    Music World Entertainment

    Music World is one of the most successful labels and management companies in the world with over 200 million records sold to date including releases by Destiny's Child, Beyoncé, Solange Knowles and Michelle Williams.

    • Organize digital content and databases
    • Create, edit, upload videos for YouTube
    • Update and manage Music World website and social media pages for artists (Facebook, Twitter, Google+, Wordpress)
    • Submit music to online Internet radio outlets such as Pandora
    • Research and create monthly digital trends reports
  • December 2008 - October 2011


    Evan's Wedding Ensemble

    Began in December 2008 and composed of students from College Station, Evan's Wedding Quartet has over 30 years combined experience playing classical music. We are available for all types of gatherings such as weddings, conferences, church services, banquets, and parties.

    • Provided music during weddings, receptions, building openings, conferences, banquets
  • June 2011 - August 2011

    Marketing and Distribution Int

    Music World Entertainment

    • Updated music licensing database
    • Developed marketing plans for new album release and company, researched brand, prepared press kits
    • Learned Nielsen SoundScan, managed inventory, performed data entry
    • Promoted company and products at the Essence Music Festival in New Orleans
  • October 2010 - July 2011


    Planet LA Records

    Planet L.A. Records is an indie label and publisher intent on building a global brand for artists including L.A.-based rock bands Djinn, Native June, and When Planets Align in addition to established artists like Indian icon Bappi Lahiri.

    • Manage social media accounts for bands
    • Promoted The Abolitionist Tour 2011 - campaign to combat human trafficking, Planet LA Benefit Concert for Japan Earthquake & Tsunami Relief
  • May 2008 - July 2011


    Marble Slab Creamery

    • Worked during summer, winter, spring breaks, and at the Houston Livestock Show and Rodeo
    • Earned trust of owner by maintaining a good work ethic and being reliable
    • Served food and handled money efficiently leading to shorter wait times
    • Trained and supervised new employees to increase efficiency of service
  • August 2010 - December 2010

    Office Assistant

    Keep Sugar Land Beautiful

    Keep Sugar Land Beautiful is a 501c3 nonprofit affiliate of Keep America Beautiful & Keep Texas Beautiful dedicated to educate and engage everyone to take responsibility for the environmental health of our community.

    • Managed projects and compiled reports
    • Organized and maintained database, organization files, and event supplies
    • Interacted with the public, handled general correspondence, and scheduled volunteers
  • 2009 - 2010

    Grammy U Rep - Texas A&M Unive

    The Recording Academy

    Celebrating music through the GRAMMY® Awards for more than 50 years, The Recording Academy is the premier organization for honoring achievements in the recording arts, and supporting the music community. Each year, Voting members decide who receives a GRAMMY, the most prestigious and respected award in music.

    • Student liaison for Texas A&M University
    • Volunteered at numerous music industry events
    • Promoted Grammy U and The Recording Academy during SXSW with the Grammy U Tweet Team
  • June 2009 - August 2009

    Intern - Stakeholder Affairs

    Metropolitan Transit Authority of Harris County (M

    The Metropolitan Transit Authority of Harris County (METRO) is a major public transportation agency based in Houston, TX. It operates bus, light rail, future commuter rail, and paratransit service (under the name METROLift) in the city as well as most of Harris County.

    • Helped develop Community Outreach Capital Expenditure Budget of $28 million for FY2009-FY2014
    • Assisted in development and planning of METRO Solutions' Youth Mobility Council
    • Reviewed and provided input for the METRO Solutions Website
    • Put together a list of in
  • December 2006 - August 2007


    Frullati Cafe & Bakery

    • Worked during winter and summer break
    • Served drinks according to customers’ orders and handled money
    • Trained and supervised new employees
    • Cleaned up and closed store
    • Handed out samples of products
  • Master of Business Administration

    Belmont University

    2012 - 2013
  • Texas A&M University - Mays Business School

    2006 - 2010