KC Chan

KC Chan

Keep Calm & Chano On


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Founder of Yeppy, ex B2B Online Retail Entrepreneur, experience on #DigitalMarketing strategy upon #SocialMedia Optimisation - Finally a vivid @AFCWimbledon Fan
Work History
  • December 2012 - Present

    Digital Marketing Consultant

    Yeppy Media

    * Providing bespoke digital marketing strategy planning, to acquire quality business leads, increase ROI, Social Media Monitoring and drafting action plans for their marketing presence both online & offline.

    * Industry thought leaders via daily news bulletin on RRS and social media, bringing industry best practices and case studies on digital projects ROI, KPIs

    Experience & Insight upon
    * analysis the exiting marketing reach,
    * drafting marketing architecture design,
    * define what is relevent content,
    * Client conversion via funnel,
  • September 2012 - Present

    Warwick London Alumni

    * Event Organiser for running monthly Events in London for Warwick University Alumni. Event varies from Networking Drinks to informative talks with speakers. Also overseeing the Event Production, Online Registration with EventBrite.

    * Implementing Social Media strategy, with combination of LinkedIn, Twitter, Facebook Page to interactive alumni and attract alumni that not been previously connected. Facebook ads prove to be a very useful tools on getting those non-connected alumni into our funnel.
  • September 2011 - September 2012

    Business Development

    MORI Near Field Communication

    Near Field Communication (NFC) Development, particularly upon the RFID tags and other hardware.
  • August 2010 - September 2012

    General Manager

    MORI Trading Ltd

    • Working in an online B2B Business Startup on supplying Disposable Products and Equipment to Hospitality/ Beauty Sector. Strategy is drawn up to focus upon major hotel and Dental Clinic chains. Major clients include Holiday Inn, Radisson Blu and Benzl.

    • Involve with the day to day website maintenance, managed client sales funnel (CRM) and logistics management from Suppliers to Clients. With the help cloud computing software, such as Freeagent accounting and Salesforce, which allow rapid respond to clients on invoicing and other technical support.
  • August 2011 - August 2012

    London Head Organisor


    Regional Head Organiser of Oriented.com, who coordinate monthly networking event In London under the banner Oriented. The ORIENTED Happy Hour are simultaneously held on the last Thursday of every month in more than 10 cities worldwide for all those interested in oriental business and partnerships.

    ORIENTED.COM was established to provide high-quality networking opportunities for international professionals interested in Asian business and partnerships.

    Face-to-face professional networking is a critical aspect of the Asian business culture, so if you
  • May 2011 - August 2011

    Business Development


    • Mobile Media platform via SMS/MMS marketing - InBound & OutBound

    • Helping the project get off the ground via Business Planning, Market Evaluation… indeed the plan had been considered in the later round of the business plan competition from China-UK Challenge https://bit.ly/13zRrQX
  • October 2007 - August 2010


    MORI Towel

    A Startup of supplying machinery (Hot Towel Dispenser) & disposable products to hospitality& beauty trade.

    Job Duty including launching the business from scratch, with business planning, sourcing from the Far East Supplier, promoting the new product concept via tradeshow & online.
  • July 2005 - August 2007

    SME Consultant

    Amon Consulting Limited

    SME consulting work for company formation, market research & business planning
  • December 2003 - June 2004

    Hospitality Team Leader

    Hilton Newcastle Gatehead

    1) Preparing the new HiltonGatehead launch for 3 months
    2) Hospitality Services including leading the shift team, & manage Conference and Meeting facilities
  • Institue of Direct Marketing (IDM)

    Nov - Nov
  • University of Durham

    Nov - Nov
  • University of Warwick - Warwick Business School

    Nov - Nov
  • Royal Russell School

    Nov - Nov