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David Alves

David Alves

Senior CRM & eCommerce

Cape Town, South Africa

Thinker. Lover. Human. Flawed.
Work History
  • April 2016 - Present

    CRM & eCommerce

    Pernod Ricard

    - Lead on all Pernod Ricard CRM Projects
    - Management of relevant agency partner relationships
    - Assist in developing and rolling out brand-specific CRM strategies
    - Working with commercial teams to develop a cohesive eCommerce strategy
    - Coordinate with regional markets to support the development of sales with our retail partners
    - Leverage Pernod Ricard's data-driven approach to increase sales via commercial relationships

    Collectively, I'm mandated to deliver best practice CRM procedures to increase revenue through a data-driven understanding.
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  • July 2015 - March 2016

    Business Solutions Manager eCRM

    Pernod Ricard

    - Analysis of existing applications effectiveness and efficiency
    - Development of strategies for improving or leveraging these systems
    - Manage enhancements to existing applications throughout the enterprise
    - Execute applications that meet business requirements and systems goals
    - Adherence to system compliance and interface specifications for all solutions
    - Manage the integration into company systems meets functional requirements
    - Manage the development and deployment of new/existing applications and systems software
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  • August 2013 - June 2015

    Head of Digital #JHB

    Net#work BBDO

    As Head of Digital, it is my responsibility to take the lead in managing the overall efforts of a company's Digital presence, both in-house and client-based, and ensure all campaigns are communicated and executed throughout the digital process.

    This working regime includes:

    - Content creation, curation and repurposing
    - Client Liaison and Training
    - Digital Planning and Strategy
    - Online Monitoring and ORM
    - Community nurturing and analysis
    - Reporting/communicating ROI (where applicable)
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  • May 2012 - August 2013

    Senior Social Media Manager

    Social @ Ogilvy South Africa

    Community Manager for unique brands online, dealing with the following digital aspects:

    ORM
    Training
    Analysis
    Reporting
    Consultation
    Content Publication
    Social Media Strategy
    Community Management
    B2B and B2C Engagement

    (Specializing in the Social Media Tools - Facebook, Twitter, YouTube, LinkedIn, Wordpress,
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  • December 2011 - May 2012

    Senior Social Media Manager

    BaseTwo Digital

    I am the Senior Social Media Community Manager for specific brands online, dealing with the following digital aspects:

    ORM
    Analysis
    Reporting
    Consultation
    Content Publication
    Social Media Strategy
    Community Management
    B2B and B2C Engagement

    (Specializing in the Social Media Tools - Facebook, Twitter, YouTube, LinkedIn, Wordpress, Flickr and mobile)
    More
  • September 2010 - December 2011

    Social Media Community Manager

    Aqua Online

    I am responsible for specific brands online in the fields of:

    ORM
    Analysis
    Consultation
    Content publishing
    Social Media Strategy
    Community Management

    (Specializing in the Social Media Platforms - Facebook, Twitter, YouTube, MySpace, Zoopy, Flickr and mobile)
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  • January 2009 - December 2011

    Creative Director

    Guerrillas Gone Green

    Creative Lead at Guerrillas Gone Green, an environmentally friendly advertising agency focused on using alternative media and marketing while making as little impact on the environment during campaigns.
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  • January 2009 - December 2011

    Creative Director

    ZAGlamour

    ZAGlamour is a "South African Men's Lifestyle Gateway & Publication".

    We see the company growing from the initial source as an online men's publication and gateway focusing on model based content into a South African Media Platform for up and coming as well as established South African artists. “Artists” include photographers, models, illustration artists and designers, of all trades, to showcase their talents and professionalism on a local scale as well as an international one.
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  • May 2008 - April 2009

    Marketing and Logistics Manage

    Iris Ceramica S.P.A.

    Handled all marketing, logistics and brand awareness for Iris Ceramica here in South Africa. Establishing the brand as one of the leaders in the Ceramic Tiling Industry.
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Education
  • The Design Center in Greenside, Johannesburg

    2002 - 2006