Adam Whitcroft

Adam Whitcroft

Designer • Rider • South African • Beer

Berkshire, United Kingdom

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South African born IPA loving, comic & vinyl-toy collecting, RPG playing web designer and developer.
Work History
  • December 2012 - Present

    Product Designer


  • October 2011 - December 2012

    Web Designer


  • October 2010 - Present


    Adam Whitcroft

    Once my contract was up at Turret I began freelancing full time instead of part-time as it afforded me great flexibility and creative freedom.

    Entourage Marketing & Events, Db Babies, Casserole Online, Offroad Zone, Marianne Moore Make-up and British Business Group Abu Dhabi are a few of the clients I have worked with in the past year. I have provided a range of services encompassing full identity conceptualisation and creation, packaging design, UX enhancements, SEO as well as various print collaterals.

    I have also been hard at work with a number of p
  • July 2010 - September 2010

    Senior Web Designer

    Turret Middle East- Abu Dhabi Week

    I was hired by Abu Dhabi-based Turret Media on a short-term contract to redesign their magazine portal. I redesigned and coded the website and deployed it using Joomla as the CMS and was instrumental in getting their web traffic numbers up through a better user experience on the website, as well as creating a successful Social Media presence for Turret Media.

    I supervised and trained a junior content manager to take care of the site once my contract was completed.

    I designed, coded and deployed an online portal for one of their publications called Gulf
  • July 2008 - March 2010

    Art Director

    H2O New Media Dubai

    Design and creation of CMS based websites ranging from small business web presence to full scale social communities. Closely involved with clients from initial meeting and design brief to project delivery and sign off
  • January 2007 - May 2007



    Incubator is a clothing label started by the principal of LISOF. I was approached by her at the end of my 3rd year of study at LISOF to come onboard as one of a team of three designers. She also put me in charge of designing the graphic prints to be used on the garments.

    Garment design, pattern creation, pattern correction, overseeing garment construction, designing graphic prints for shirts and tops.
  • February 2007 - February 2007


    Fundudzi by Craig Jacobs

    Freelance Design for Craig Jacobs of Fundudzi

    Design sketches for the Fundudzi Couture line to be presented at Paris Fashion Week later that year.
  • January 2007 - February 2007


    Fundudzi by Craig Jacobs

    Early in 2007 the principal of LISOF introduced me to Craig Jacobs who needed somebody to design and produce his Winter 2007 collection under his Fundudzi label for the Audi Fashion Week in Johannesburg. His designer had left and he took me on in a freelance capacity, giving me just three weeks in which to design and produce a complete collection of 34 garments. The collection received a standing ovation at Audi Fashion Week and, as a result, Craig Jacobs was chosen as one of four South African designers to represent South Africa at the Paris Fashion Wee
  • London International School of Fashion

    Nov - Nov
  • Redhill School

    ? - Nov