Sterena provides research, consultancy and program development services to organizations at the intersection of health, communication and participatory technologies. We are particularly committed to those areas of health and care existing on the borders of acute care systems — telemedicine/health services, palliative care, chronic care, preventative/primary care and outpatient care.

We create and sustain health communities of practice using web 2.0 and other participatory technologies.
- Design health communication materials and dissemination methods fo

- Built marketing group from the ground up
- Managing $500k budget and 3 employees
- Marketing strategy and market research (primary and secondary research)
- Branding, marketing communication, sales enablement

The Enthusiast Group created five strong Web 2.0 / social networking sites dedicated to vertical segments of the outdoors and adventure market. The business model is to drive advertising revenue as well as selling custom social networks to private brands and non-profits. Investors include Brad Feld (The Foundry).

Responsibilities:
- Developing strategic alliances with online peripheral technologies (e.g. smartetailing.com, powerreviews.com)
- Leads generation and pipeline management advertising
- Sales (prospecting, contracts, negotiation)
- Construct

LOGISENS Corporation, Fort Collins, CO www.logisens.com
Start-up Linux Platform Software / bio-Sensor technology
Logisens provides web-software enabled training using bio-sensor real-time technology to reach peak-performance for the Workplace

Responsibilities:
- Sales & sales management (prospecting, contracts, negotiation)
- Channel development: developing strategic alliances and distributorships
- Leads generation and pipeline management
- Constructing tactical marketing and sales tools and processes
- Driving force behind customer centric product

XENACOM Software, New Zealand, www.xenacom.com
Web-Services / ASP Industry

Responsibilities:
- Developing strategic alliances and distributorships in New Zealand and abroad.
- Leads generation and pipeline management
- Transforming the organization from services centric to product centric (ASP models) focus
- Establishing corporate and product branding program
- Managing sales and marketing staff
- Constructing tactical marketing and sales tools and processes
- Driving engineering product development roadmap
- Managing budget and reporting

Responsibilities:
- Leading business development initiatives with regional services sales subsidiaries
- Conducting sales training on Global Services portfolio and branding
- Developing marketing and business programs for storage services.
- Coordinating industry research (Gartner Group, IDC, Meta Group).
- Providing competitive services benchmarking for IT Storage Products (tape, disk, network).