Coordinated and updated the Champaign County YMCA website to include up-to-date information on programs and activities. Created layouts, logos and other web-based graphics as needed. Maintained the latest publication PDF library. Coordinated and updated the regular online surveys.

Writes and publishes in print, electronic and web formats official publications of BCSP, CCHEST and BCSP owned/serviced certifications, including newsletters, annual reports, brochures, flyers, certification and recertification rules and procedures, presentations, articles for SH&E publications, planning workbooks, etc. with input and assistance from other staff and Directors. Researches, writes, and distributes news releases. Develops, maintains and implements graphic standards covering branding, design, format, content and production for official publi

Wrote regular magazine column, “How to Sound Smart About…,” which took comic book properties, concepts and important books such as Cerebus, A Contract with God and the Jack Kirby New Gods and explained the basic concepts and storylines into bite-sized information.

Maintained and developed web content and other marketing materials as they related to the development of GPDealer.com. The primary focus was to lead the web marketing efforts for the wholesale division and coordinate such efforts with other marketing materials developed by the Promotions and Marketing departments. In addition, assisted the Electronic Ordering Facilitation Manager in training the sales staff to effectively use the GPDealer website and the marketing tools within in it to increase sales and overall profits.

Created an internal web log for non-work related emails, with its very own weekly email, highlighting the latest posts. Wrote and edited internal newsletter and shaped the publication as an extension of management’s goals and objectives. Wrote and edited external communications such as newspaper advertising, billboards, and brochures. Redesigned the website front page to include up-to-date information and created department-specific websites. Coordinated and consolidated eleven regional location’s Yellow Page advertising eliminating inconsistent branding

Oversaw award-winning promotional campaigns and trade show/community event presence. Acted as chairman of the Downtown Champaign Parade of Lights committee developing it from twenty entrants and no bands to over fifty entrants with local marching bands fighting to get in. Coordinated newspaper and radio promotion for Roger Ebert’s Overlooked Film Festival. Created Readers Writing Contest, partnering with Borders and other local businesses, and generating over 200 entries.

Created special promotions, print, radio and outdoor advertising, and coordinated all media buying.