Contact
- Email:peter@peterbackman.com
- Profile:http://zerp.ly/pjbackman
Biography
I admit it. I'm a dyed-in-the-wool, Kool-Aid-drinking, passionate User Experience (UX) guy and I've been in a non-stop love affair with making the Internet more fun, more shiny and more easy-to-use since the 90s.
Experience
Meteor Entertainment
Web Architect
As Web Architect for Meteor Entertainment, I lead the effort to deliver a next-generation game publishing platform that will provide unparalleled access to video gamers in the core market to enjoy uniquely disruptive Free-To-Play game titles and powerful digital community and marketplace content surrounding it — all in the goal of providing a complete, end-to-end User Experience that will deeply impact the current Free-to-Play gaming landscape.
Dates:
November 2012 - Present
SMITH
User Experience Lead & Associate Creative Director
As Associate Creative Director and User Experience Lead for SMITH, I lead multidisciplinary teams who defined, designed and delivered engaging and intuitive digital experiences for national accounts with clients such as Microsoft Game Studios, Amazon, Intel, Nike, News Corp, Solavei and Xerox. I also had the privilege to manage the UX discipline for SMITH by offering support and guidance to an already-high-performing all-star team of UX architects.
Dates:
September 2011 - November 2012
123print, Inc.
Sr. Director of User Experience
I was responsible for unifying design and development efforts for the 123Print.com web storefront into a cohesive, intuitive user experience.
I lead efforts to combine qualitative and quantitative user testing practices with sound usability principles to increase sales conversion rates on visitors, reducing the need for live customer and sales support, as well as increasing the cross-sell and up-sell opportunity for all visitors who shop the storefront.
I lead the user experience design team and works closely with marketing and development teams to br
I lead efforts to combine qualitative and quantitative user testing practices with sound usability principles to increase sales conversion rates on visitors, reducing the need for live customer and sales support, as well as increasing the cross-sell and up-sell opportunity for all visitors who shop the storefront.
I lead the user experience design team and works closely with marketing and development teams to br
Dates:
February 2009 - August 2011
Vineyard2Door, LLC
Product Manager and Development Lead
I designed, branded and developed a complete e-Commerce and retail Point-of-Sale (POS) solution targeted to small-to-mid-market wineries looking for effective and tailored means to sell wine directly to consumers in the increasingly regulated interstate shipping climate.
I managed product feature growth, application design, technical development and third-party integration efforts in order to ensure the Vineyard2Door solution remains at the leading edge of usability, flexibility and security.
I managed product feature growth, application design, technical development and third-party integration efforts in order to ensure the Vineyard2Door solution remains at the leading edge of usability, flexibility and security.
Dates:
August 2006 - February 2009
ParkBench Interactive, Inc.
Founder
I founded and managed interactive design, development and marketing company serving the small-to-medium-sized business market.
I established and cultivated lasting relationships with numerous medium-sized clients in various industries, including: technology consulting firms, software development firms, retail-industry service providers, medical practices, political campaigns and advertising firms.
I successfully produced numerous and varied project deliverables, including: Business-to-Business (B2B) e-Commerce and e-Business applications, Business-to-C
I established and cultivated lasting relationships with numerous medium-sized clients in various industries, including: technology consulting firms, software development firms, retail-industry service providers, medical practices, political campaigns and advertising firms.
I successfully produced numerous and varied project deliverables, including: Business-to-Business (B2B) e-Commerce and e-Business applications, Business-to-C
Dates:
June 2004 - January 2008
Prospect Smarter
Director of Product Adoption
I developed and managed User Interface (UI) design process and Product Design capacity, responsible for conceiving, designing and developing direct-marketing-automation and sales-force-management web applications for Business-to-Business (B2B) clientele.
I established guidelines for streamlining and standardizing User Interface design and development activities for all projects.
I oversaw daily project tasks and deliverables, as well as performing team leadership, project management, and client-relations activities for multiple and simultaneous project
I established guidelines for streamlining and standardizing User Interface design and development activities for all projects.
I oversaw daily project tasks and deliverables, as well as performing team leadership, project management, and client-relations activities for multiple and simultaneous project
Dates:
December 2002 - June 2004
I-NETwerks, Inc.
Director of Web Design Services
I developed and managed User Interface (UI) design team, responsible for e-business, e-commerce, rich/streaming media and web presence projects for clients such as: UPS, MCI Worldcom, Real Networks, Playboy Golf, MTV/BET/Viacom, Verizon, Mettler-Toledo, Showtime, Comedy Central, HGTV, HSN, and eAngler.
I established guidelines for streamlining and standardizing user interface design and development activities for all projects.
I oversaw daily project tasks and deliverables, as well as performing team leadership, project management, and client-relations
I established guidelines for streamlining and standardizing user interface design and development activities for all projects.
I oversaw daily project tasks and deliverables, as well as performing team leadership, project management, and client-relations
Dates:
June 1999 - December 2002
ECWerks, Inc.
Senior Consultant
I created and delivered user interface analysis, information architecture recommendations, and project estimates for enterprise-scale e-business initiatives national clients.
I developed integration-ready user interfaces and finished web applications for enterprise-scale e-business initiatives for national clients.
I developed integration-ready user interfaces and finished web applications for enterprise-scale e-business initiatives for national clients.
Dates:
January 1998 - June 1999
WASSER Studios
Project Manager
I managed interactive media and electronic publishing projects for clients such as: Microsoft Press and Mosaix (now Avaya/Lucent Technologies).
I designed and developed user interface deliverables for CD-ROM-based publishing projects for Microsoft Press and Mosaix.
I lead the team of layout and production editors responsible for delivering camera-ready manuscripts for several Microsoft Press publications, including: Microsoft Visual C++ MFC Library Reference (part 1 and 2), Microsoft Visual C++ Run-Time Library Reference, and Microsoft Visual C++ Lan
I designed and developed user interface deliverables for CD-ROM-based publishing projects for Microsoft Press and Mosaix.
I lead the team of layout and production editors responsible for delivering camera-ready manuscripts for several Microsoft Press publications, including: Microsoft Visual C++ MFC Library Reference (part 1 and 2), Microsoft Visual C++ Run-Time Library Reference, and Microsoft Visual C++ Lan
Dates:
November 1996 - January 1998
Cerplex, Inc.
Multimedia Producer
I managed, designed and produced CD-ROM-based multimedia projects.
I designed and produced Computer Based Training (CBT) user interfaces. Designed and produced Web Based Training (WBT) multimedia modules.
I designed and produced corporate marketing web sites.
I designed and produced Computer Based Training (CBT) user interfaces. Designed and produced Web Based Training (WBT) multimedia modules.
I designed and produced corporate marketing web sites.
Dates:
October 1995 - October 1996