I'm in the library. On one screen Excel stares at me, all ten thousand rows, and on the other there’s a schema I just designed. I'm thinking about R syntax and my start-up idea--community laundry sharing. (Or: how can I get my neighbor to let me use his washer and dryer?) I look around at all the books that no one reads anymore and pull one down. Opening it to a random page, I smile because the book and that hidden message I found in the data just twenty minutes ago are saying the same thing: This is the only thing that's real.