Profile
lisa roberts
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Name
lisa roberts
ambidextrous marketing professional
 
Bio
Collaborator. Innovator. Leader. Entrepreneur. Analytical marketing professional passionate about developing viable, sustainable solutions for business development and growth.
 
Location
Derby, KS, USA
 
Experience
 
 
Company
Unemployed
 
Role
Marketing Professional
 
From
October 2011 - Present
Company
Kansas Academy of Family Physicians
Role
Coordinator, Kansas Patient-Ce
From
January 2011 - October 2011
Description
Developed, coordinated, and led successful grant-funded initiative aimed at educating, communicating, and engaging health care providers and health care consumers in the patient-centered health care delivery model. Assembled interdisciplinary teams across the health care neighborhood to collaborate, communicate, and continually engage others in the development and execution of the patient-centered model of care. Developed best-of-class health care summit utilizing cutting-edge technology, customized and highly impactful interactive workshops.
Company
Home National Bank
Role
SVP Corporate Marketing Direct
From
April 2008 - July 2010
Description
Led comprehensive and strategic marketing programs across multiple product lines, markets and customer segments. Directed all aspects of marketing programs including: marketing communication, budget development, analysis, branding, advertising, promotion, research, internal and external communication, product development, pricing, product distribution, media (public/community relations), business development, database marketing, and event marketing.
Company
Cowley College
Role
Director of Business, Industry
From
March 2006 - March 2008
Description
Developed comprehensive Business, Industry, and Entrepreneurship program. Provided leadership and management for business and industry training for Cowley College while developing virtual business incubator for Cowley County, Kansas area. Developed, in conjunction with Economics instructor, Associates of Applied Science in Entrepreneurship and Business Leadership Degree Program. Developed curriculum for online hybrid entrepreneurship course. Led instruction in entrepreneurship, human resources and business courses as requested for Cowley College.
Company
FreshWater Marketing Inc.
Role
President
From
June 1994 - March 2006
Description
Owned and operated successful marketing organization specializing in providing user-friendly market research to start up and existing small businesses. Developed strategic marketing business plans incorporating geodemographic, psychographic, and media research tools.
Company
The Wichita Eagle
Role
Marketing Data Analyst/Special
From
June 1996 - April 2003
Description
Promoted from Special Sections Coordinator. Promoted from Retail Marketing Representative.
Developed strategic marketing plans for advertisers and potential customers, ranging from small local start-ups to national retailers. Strategic marketing plans included: retail site analysis, sales potential reports, customer analysis as well as media buys across all media – cable TV, network spot TV, yellow pages, trade magazines, Internet, spot radio, direct mail, newspaper, and special events. Plans included creative development of marketing campaigns includin
Company
Couture Formal and Bridal
Role
Manager/Buyer
From
June 1994 - April 1996
Description
Analyzed and developed business opportunity for entrepreneur including site analysis, inventory planning, service and product line development including development and execution of strategic business plan. Grew business to provide positive cash flow and full-time employment for ownership. Oversaw full range of management and buying responsibilities for successful high-end retail store. Trained sales associates. Developed and managed business plan, managed and grew corporation to meet and exceed business goals.
Company
United Parcel Service
Role
Marketing Coordinator/Sales Ma
From
May 1993 - June 1994
Description
Led state-wide account executive sales team. Sales team consistently ranked in the top 5 of 72 teams across UPS's U.S. operations. Developed first sales incentive and trade show marketing programs for UPS. Promoted from successful Account Executive role responsible for 200 plus active accounts, consistently exceeding monthly sales goals. Improved customer relations through crises situations, including weather delays and union contract negotiations. Promoted from successful Air Sales Executive role responsible for cold calling of potential shipping c
 
Education
 
 
University
West Virginia University
 
From
2010 - Present
University
University of Oklahoma
From
1985 - 1993
School
Tuttle High School
From
1983 - 1985
 
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