Profile
Jenny Theolin
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Name
Jenny Theolin
Blonde Swede. Big Glasses.
 
Bio
Swedish designer, art director and curator based in London.

Contributor to www.typetoken.net

Currently curating a truly innovative, interactive and social art experience – to be announced very soon!

– Design and Creative Direction
– Strategy and Planning
– Branding and Identities
– Advertising
– Digital
– Social Media
– PR
– Curation and Exhibitions
 
Location
London
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Experience
 
 
Company
Muirhoward
 
Role
Senior Art Director
 
From
January 2011 - Present
 
Description
Cooking up all sorts of creative concoctions together with the muirhoward crew.

More specifically, I generate and develop ideas for ads and campaigns, work alongside the creative directors to ensure that creative strategy is innovative, motivating and right for the client, inspire, encourage and mentor junior teams, brief photographers, illustrators, mac workers and retouchers – and present to clients.

Clients include: Standard Life Investments, Schroders, Deloitte, Aljazeera, Travelex and Deutsche Bank.
 
Location
London
 
Website
http://www.muirhoward.com
Company
Soapbox Events
Role
Founder and Curator
From
June 2009 - Present
Description
This way up! I am one of the founders of this collective who plan exhibitions and events that are designed to get people thinking, talking and doing. We try to keep our feet on the ground and our tongue in our cheeks.
Location
London
Website
http://www.soapboxevents.co.uk
Company
Clinic
Role
Senior Designer and Art Direct
From
August 2007 - November 2010
Description
As part of the Clinic family, I cooked up, pitched and presented great ideas for brands, integrated campaigns, events, exhibitions, DM, websites, online ads, animation, guerrilla ads, PR and everything in between. I lead creative teams, came up with ideas, designed, handled art and creative direction, presented the work and worked directly with clients on many projects.

I was also part of the Clinic trio who won the dba Inclusive Design Challenge 2010.

Clients: Turner Broadcasting, Microsoft Advertising, Network Rail, Arsenal FC, AOL, Top Up TV, Lovef
Location
London
Website
http://www.clinic.co.uk
Company
Dogstar
Role
Designer and Art Director
From
June 2007 - July 2007
Description
Graphic design, art direction, corporate literature and identities
Clients: Islington Council, ODA (Olympic Delivery Authority) and more...
Location
London
Website
http://www.dogstardesign.co.uk
Company
Intelligent Marketing
Role
Designer and Art Director
From
October 2005 - June 2007
Description
Brand identities, corporate communication, direct marketing, POS, packaging, ttl advertising, integrated campaigns, sales promotion and internal marketing campaigns
Clients: HSBC, Diageo (Guiness, Smirnoff Ice), Tchibo, La Senza, Woolworths, Morgan Lovell, Monster.co.uk, The Carbon Neutral Company, Honda, and more...
Location
London
Website
http://www.intelligent-marketing.com
Company
Rider Eventmarketing / Unit Advertising
Role
Freelance Designer
From
January 2000 - March 2006
Description
Brand identity, design, and artwork for events and roadshows
Clients: Unilever, Rider, Unit Advertising, NCC
Location
Stockholm, Sweden
Website
http://www.rider.se
Company
Chen Tsoi Design
Role
Junior Designer
From
January 2005 - October 2005
Description
Corporate identities, packaging and POS
Clients: Tesco, Somerfield, Opies and more...
Location
London
Company
Interbrand
Role
Graduate Designer
From
October 2004 - January 2004
Description
Internal marketing campaigns, research, corporate identities and graphic design
Clients: Camelot, BAA, Waitrose, Whitbread, EGG, the Co-op and more...
Location
London
Website
http://www.interbrand.com
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Education
 
 
School
Central Saint Martins
 
Degree
Illustration Short Course
 
From
September 2006 - June 2006
 
Description
By blurring the bounderies between illustration and graphic design allowing type and layout to play an important role, this course took a broader view of illustration to capture the spirit and enthusiasm of design.
 
Location
London
University
London Guildhall University
Degree
1st Class Hons BA, Design Stud
From
September 2000 - June 2004
Description
This degree was a broad educational experience that included design projects in graphic design, design management, design history, moving image, 3D modelling, product design, photography and a dissertation.
Location
London
University
Istanbul Boğaziçi University
Degree
Foundation Year
From
September 2000 - June 2001
Description
Boğaziçi University consistently ranks as the most preferred university in Turkey and I had the privilege to spend a year studying a plethora of subjects including: Management, Psychology, Fine Art, Applied Art, Animation and Economics.

Proud to have studied under the master comics creator, publisher and caricaturist Galip Tekin.
Location
Istanbul, Turkey
 
Contact
 
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