Jonathon Colman

Jonathon Colman

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Location: Seattle, Washington
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Biography

For over 15 years, Jonathon Colman has helped people and organizations build, find, and use the best stuff on the Web. Learn more at http://www.jonathoncolman.org/

Experience
REI
Principal Experience Architect
● Develop standards for content, design, and production that enable the creation of breakthrough online and mobile experiences
● Analyze competitors to inform REI's strategy and approach to cross-channel design
● Prototype new features and experiential elements as part of an emerging content strategy
● Be a strong advocate for innovation, creative problem-solving, content management, and the cross-channel customer
Dates:
July 2012 - Present
Location:
Kent, Washington
REI
Agile SEO, Inbound Marketing P
● Grew organic search traffic to become the single largest and fastest-growing Internet marketing program at REI by building alliances and shared goals across teams
● Doubled share of traffic and sales from organic search, even as other programs grew at record rates
● Participated in Agile development workstreams, writing user stories and acceptance criteria
● Persuaded leadership to embrace web performance optimization, content management/marketing
● Helped other teams build success by supporting their strategies with data, analysis, and passion
● Manag
Dates:
December 2008 - July 2012
Location:
Kent, Washington
The Nature Conservancy
Associate Director, Digital Ma
● Led worldwide strategic web marketing, advertising, and production efforts, winning two Webby Awards, including a People’s Voice Webby Award
● Directed strategy and implement tactics for SEO and paid search, driving millions of dollars in donations
● Built the Conservancy's first social media communities, raising $300,000+ on Facebook alone
● Measured, analyzed and reported on the success of strategic web marketing projects and campaigns
● Developed strategy for foundational technology projects, including implementation of new enterprise web content ma
Dates:
August 2004 - November 2008
Location:
Arlington, Virginia
The Nature Conservancy
Fellow, Barbara Thomas Fellows
● Developed web marketing infrastructure and fundraising capacity for Australian conservation nonprofits, including work in web strategy development, SEO, paid advertising, web analytics, and social media
● Created/facilitated an interactive three-day workshop focused on web strategy, tactics, and planning
● Consulted directly with the Conservancy's conservation nonprofit partners throughout Australia to create and enhance their web marketing programs and online fundraising strategies
Dates:
February 2008 - May 2008
Location:
Melbourne, Australia
New Target Internet Design and Development, Inc.
User Interface Architect
● Created design and redesign concepts for web sites based on client specifications
● Produced dynamic web sites, creating all code (X/HTML, CSS and JS), designs and layouts
● Implemented content management systems for clients, including news, calendar, and interactive forms
Dates:
March 2004 - August 2004
Location:
Alexandria, Virginia
Conservation International
Web Communications and Content
● Developed strategy and communications plan for web site focused on conservation practitioners
● Maintained standards and promoted suite of web sites with distributed, international content developers
● Launched, enhanced usability of dynamic scientific data-sharing portal, knowledge management system
Dates:
March 2003 - March 2004
Great Lakes Commission
Web and Publications Designer
● Redesigned web site, information architecture to enhance appearance, ease-of-use, and findability
● Researched, promoted breaking regional news stories to encourage repeat visitors and "sticky" UX
● Created and managed dynamic PHP e-commerce web sites and MySQL databases for special events
● Designed print publications and marketing collateral: annual reports, business cards, books, etc.
Dates:
April 2001 - May 2003
Location:
Ann Arbor, Michigan
Peace Corps
Peace Corps Volunteer: Communi
● Lived as an active member of a remote village community, speaking two local languages while conducting development activities
● Helped diverse village communities assess health needs, learn how to avoid endemic disease
● Brought external resources from NGOs and government into local village areas lacking infrastructure
● Trained new Peace Corps volunteers in French, cross-cultural adaptation, bicycle maintenance
Dates:
June 1999 - November 2000
Location:
Ouagadougou, Burkina Faso, Wes
IBM
Lead Information Developer, Gr
● Wrote new manual for publication on network file system and Java framework
● Updated and revised existing manuals on integrated file system and Java framework
● Documented and structured TCP/IP, Java, and file system information articles
● Structured printed books and online help in SGML for business users and administrators
Dates:
June 1997 - May 1999
Location:
Rochester, Minnesota
Education
University of Washington
M.S., Information Management
● 2012 University of Washington Benjamin F. Page Fellowship Award
● 2012 ASIS&T New Leaders Award
● Frequent guest-lecturer on SEO, Internet Marketing, Online Content Strategy, and Web Analytics.
Dates:
September 2011 - Present
Location:
Seattle, Washington
Rensselaer Polytechnic Institute
Certificate, Human-Computer In
● Concentration in Human-Computer Interaction (HCI) with focus on graphical user interfaces
● Emphasis on user interface design, web development, usability and software wizards
Dates:
1997 - 1998
Location:
Troy, New York (via satellite)
Michigan Technological University
B.S., magna cum laude, Scienti
● Concentration in graphic design and information design
● 6-month internship with IBM; focus on information development, technical writing
● Dual minor in American literature and biology
Dates:
1993 - 1997
Location:
Houghton, Michigan