Experience

  • UX Design Lead, Mobile at Hewlett-Packard (Snapfish Division)

    Lead design on multiple platforms and connected devices, including iphone, ipad, and desktop. Lead team brainstorming key interaction principles and design patterns, as well as execution of screen layouts and user flows. Served as mentor and art director to junior designers.

    • Jan. 2011 - Present
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    Sr. Interaction Designer at Snapfish

    UX architect responsible for creating innovative customer experiences for e-commerce, mobile applications and desktop applications for Snapfish and its partners. Closely worked with business partners to define new design features that would provide high value to the customer and business. User advocate in all project meetings, balancing the needs of the business and collaborating with technology partners.

    • Nov. 2006 - Dec. 2010
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    User Experience Manager at WellsFargo

    Lead the design for consolidating 20 separate applications into a web portal system for bankers effectively reducing call-time costs by 80%. Directed research and design for applications on BEA Portal, PeopleSoft, an Interactive Voice Response (IVR) system and Wells Fargo's online banking platform

    • Jan. 2005 - Dec. 2005
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    Lead UI Designer at StillSecure

    Lead interaction design, visual design & user experience design for the Borderguard software team. While there, the software won several top awards for network security software. Created and maintained user interface standards, usability lifecycle processes, design patterns, user personas, task- analysis, information architectures, application user interfaces, DHTML controls, visual designs, and interactive prototypes. Conducted usability research & analysis.

    • Oct. 2003 - Oct. 2004
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    Manager of UI Design at CrossCommerce

    Managed UI design, Visual design and front-end developers for web applications that facilitated ecommerce merchandising and CRM. Created wireframes, prototypes, UI specifications, and flash demos. Created design standards, guidelines and web policies to determine best practices. Hiring/firing of staff and responsible for team budget

    • Oct. 1999 - Oct. 2001
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    Sr. Web Engineer at Women.com Networks

    Served as team lead & Mentor, Trained production staff in multimedia design. Crossfunctional position implementing JavaScript, CGI, Perl, Flash, Video, Audio projects. Designed, developed & tested using usability standards and practices

    • Jul. 1997 - Oct. 1999
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    Web Consultant (Owner) at (self employed)

    Designed web sites, information architecture, produced online videos, e-commerce, content management system, flash animation and programmed various web applications for over 10 dot com web sites, including: women.com, prevention.com and redbook.com. Provided peer reviews, problem-solving assistance to fellow engineers and design guidance to production staff.

    • 1995 - 1999
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    International Business Consulting Intern at Clarke Consulting Group

    Created Russian/American training courses for the NASA astronauts on the MIR space station project.

    • 1994 - 1995

Education

  • MFA at Academy of Art University

    • 2002 - 2002

    Coursework towards MFA

    Fields:

    New Media

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    BS at San Francisco State University, College of Business

    • 1992 - 1996

    Fields:

    International Marketing, Russian, MIS