I build social communities + mass collaborative engagements.
Chris joined Rubbermaid as the Manager, Digital and eCommerce. He's backed by 14 years of experience in building and growing digital, social and emerging media teams. Outside of the office, he has presented at conferences about his successes in digital and social media, and mass collaboration. He has garnered public recognition across hundreds of new and traditional media channels including CNN, TV Guide, USA Today, Wired, CNET, and the New York Post.
Based in: Charlotte, NC
Manager, Digital and eCommerce at Rubbermaid
Responsibilities include partnering with agencies, vendors, and brand team members to develop and execute digital campaign strategies. Accountable for:
Determining KPI's across digital properties
Documenting site maintenance, management, and user experience improvements
Managing email marketing program
Implementing and creating acquisition tactics to drive membership
Reviewing, analyzing and reporting on email metrics
Growing expertise in the consumers use of mobile services
Evaluating, editing, and maintaining product info and content management systems
- October 2012 - Present
- Huntersville, NC
Technology Director at Luquire George Andrews+
Multifaceted director role with a concentration in:
Digital brand awareness
Emerging media strategy
Online mass collaboration
Social community management
Website analytics and goal conversion
Website design and development consulting
Responsible for company-wide communication systems, network infrastructure, and data management. Work with executive leadership to support key workflow strategies.
- March 2003 - October 2012
Technology Manager at Lyerly Agency+
Network Administrator - Primary duties included maintaining agency servers, network security and company backups and restoration. Other duties included helpdesk operations, installing software and maintaining hardware.
Web Developer - Developer requirements included leading online marketing efforts for corporate websites by defining information architecture, designing concepts, and integrating back-end requirements. Conducted site analysis, optimized search engine placement, evaluated and recommended hosting environments and developed site documentatio
- 1999 - 2003
University of North Carolina at Charlotte
- 1991 - 1999