Engage and grow the Empire Avenue member base by executing communication and social media strategies.
• Design and implement membership reward program for community participation.
• Recruit and direct a member-based ‘community leadership’ team to assist with member support.
• Manage small teams of members focused on new product testing and issue feedback.
• Promote and represent Empire Avenue at public social media events, including SocializeTO, Social Media Week, and South by Southwest.
• Successfully produce and execute product re-launch strategy at So

Lifestyle Technology blogger and passionate tech aficionado at Future Shop's TechBlog (http://futureshop.ca/techblog).

Various services depending on client need.
• Develop social media communications plans and policies to support client's organizational needs.
• Mentor and advise client on communications and social media issues and trends.
• Create and position / publish marketing and promotional content including: podcasts, blog posts, micro-blog content, as well as articles supporting 3rd party online and offline publications.
• Advise provincial government department on social media communication tactics.
• Guest lecturer for Guru Digital Arts College regarding busine

Freelance technology journalist for national Canadian newspapers; Globe & Mail, National Post, Edmonton Journal, Future Shop, as well as regional news-magazines. Current focus is online publications.

Engagement, measurement, and entertainment. What more could you want? Hit me up if you want to check it out! Fleet Commander: Social Media Armada!

Analyze and evaluate business unit online activity and performance, recommending strategies for continued growth.
• Design and launch, in collaboration with corporate communication team, the AMA Road Reports Twitter initiative, including social media training, communication plan, activity lexicon and schedule.
• Review business unit online activity and recommend plans to achieve business unit goals.
• Develop and deploy website analytics processes for marketing campaigns and member support initiatives.
• Conduct research and make recommendations on websi

Support the ongoing development and maintenance of the Member Services portion of the AMA website.
• Conduct technical research to support development of new business initiatives.
• Deploy a new website development process resulting in improved accountability and project management.
• Integrate AMA Road Reports enhancements with new page designs and features.

Oversee online business activities including annual online pledging tool (fundraising), website(s) development and maintenance, and other online activities.