Director of Product Development, Payoff.com
Product guy.
Los Angeles, CA
(GMT) Dublin, Edinburgh, London, Lisbon
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Director, Product Development
November 2010 - Present
Payoff (http://payoff.com/) is a new platform that gives people the freedom to dream and live more purposefully. It’s a free tool that uses a social gaming approach to help people take control of their money and reach their goals. Payoff inspires a deeper level of engagement in the game of real life. Payoff recently secured a $3 million round of funding led by FirstMark Capital, Phillip Riese (Former President, American Express), Kai Huang (Founder, Guitar Hero), Bob Allison (CEO, Innovate Partners), Bill Cvengros (Former CEO, PIMCO) and several other a
Company
Yahoo!, Inc.
Role
Sr. Product Manager
From
January 2007 - November 2010
Description
Currently leading next generation strategy, requirements, and development of all video products and integrations across Yahoo!, including vertical properties and video.yahoo.com.
Previously drove global strategy, requirements, roadmap, and development for Yahoo! Movies and TV (26MM and 18MM unique users per month, respectively, with UUs increasing 101% and 51% for Movies and TV). Worked closely with engineering, design, editorial, sales, marketing, and finance (both domestically and internationally) to develop innovative products, analyze competition an
Previously drove global strategy, requirements, roadmap, and development for Yahoo! Movies and TV (26MM and 18MM unique users per month, respectively, with UUs increasing 101% and 51% for Movies and TV). Worked closely with engineering, design, editorial, sales, marketing, and finance (both domestically and internationally) to develop innovative products, analyze competition an
Company
Jambo
Role
Sr. Product Manager
From
May 2006 - October 2006
Description
- Managed all online aspects of pay-per-call and pay-per-call collect products including ads, landing pages, SEM, branding, and distribution, during which time billable leads increased over 400%
- Managed data analysis to extract and monitor key performance metrics and support product improvements and new product proposals
- Assisted in business development initiatives to establish strategic relationships with publishers
- Developed direct marketing materials to generate brand awareness and improve close rates
- Managed data analysis to extract and monitor key performance metrics and support product improvements and new product proposals
- Assisted in business development initiatives to establish strategic relationships with publishers
- Developed direct marketing materials to generate brand awareness and improve close rates
Company
Rive Industries
Role
Owner, Partner, CEO
From
October 2005 - October 2006
Description
Founded and built a faith-based, socially-responsible apparel and media company. Launched with 15 different styles of men's and women's apparel serving the niche Christian market. Entered into different media offerings including blog, media partnerships, and indie music ties.
Company
Homestore, Inc. (Move, Inc.)
Role
Product Manager
From
June 2005 - April 2006
Description
- Managed the entire product development process including business case presentation, market and competitive analysis, product definition, design, development, and implementation
- Worked with design, finance, marketing and sales, and legal to execute product implementation
- Negotiated and managed contractual relationships and 3rd party vendors
- Products managed include: Welcome Wagon Local Pages (online yellow pages featuring partner merchants and over 12 million local businesses) and REALTOR.com Community Pages (local, community-specific informatio
- Worked with design, finance, marketing and sales, and legal to execute product implementation
- Negotiated and managed contractual relationships and 3rd party vendors
- Products managed include: Welcome Wagon Local Pages (online yellow pages featuring partner merchants and over 12 million local businesses) and REALTOR.com Community Pages (local, community-specific informatio
Company
Motive Entertainment
Role
Business Development & Market
From
January 2005 - April 2005
Description
- Initiated negotiation of consumer electronics manufacturing partnership in China and assisted in development of product distribution in US
- Analyzed and reported all aspects of the market related to new product development
- Assisted in development and execution of various marketing plans for major motion pictures
- Analyzed and reported all aspects of the market related to new product development
- Assisted in development and execution of various marketing plans for major motion pictures
Company
Sony Pictures Entertainment
Role
Digital Marketing/CRM Research
From
June 2004 - December 2004
Description
- Analyzed subscription data and 700 consumer responses to develop comprehensive report with 25 strategic recommendations to improve the Sony Pictures Network and email communication
- Assisted in analysis and integration of new database application to track and distribute critical online data for Sony Pictures movie, television, digital entertainment, and home video websites
- Assisted in analysis and integration of new database application to track and distribute critical online data for Sony Pictures movie, television, digital entertainment, and home video websites
2003 - 2005
University
University of Colorado
From
1999 - 2003
Bart Welt endorsed Adam for Product Management
Lead Designer, Payoff.com