A designer and developer all rolled into one called a Product Architect. I have a keen sense of aesthetics and simplicity that carries through in both my architectures, designs and code.

I am the product architect that understands each horizontal from the business processes & needs through to the presentation & delivery of it then even deeper through to the server code and data. Knowing the solution from the top down and bottom up I feel is crucial for its success.

I crave simplicity in everything I do. If it's not simple I hate it.