Profile
BertoHuste
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Name
Robert (Rob) Hust
The world's first self described Notionographer.
 
Bio
I’ve traveled in the pursuit of business and adventure; I’ve suffered the grey purgatory of Heathrow International Airport; Supped at hallowed watering holes with collegues across Europe. I’ve stood upon the Karlův Most, in the heart of Prague at three in the morning and watched snow fall with gentle certainty upon its cobbles.

I’ve been a Consultant, Principal Inventor, VP Marketing, CIO., CTO, New Products Designer, Art Director, Graphic Designer, and (informally and usually under their breath) Bastard. I’ve never been fired, let go, or laid off.
 
Location
Coeur d'Alene, Idaho
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(GMT -08:00) Pacific USA and Canada, Tijuana
 
Experience
 
 
Company
Studio Berto Huste / The Forust Agency
 
Position
Principal
 
From
Jun. 2009 - Present
 
Description
The studio focuses on the care and fostering of valuable ideas and intellectual property. From initial concept, through R&D, to initial marketing, licensing or business creation. We bring a diverse and talented team of problem solvers to almost any business domain or practice. We call this process "Notionography".
Company
Agent Science Technologies / Neokinetics
Position
Co-founder / VPR&D
From
Apr. 2004 - Jan. 2010
Description
In charge of developing intellectual property and patenting valuable processes. Also responsible for interfacing with various DoD and USG agencies on research projects related to AI, Info Fusion, and Behavioral Biometrics. I often flew with other executives and developers to client and partner sites, globally, to evaluate interesting problems, and then assist in the design and deployment of effective solutions.

In 2010 Neokinetics' assets were absorbed by a company now known as Identity Metrics, which focuses primarily on behavioral biometrics.
Location
Coeur d'Alene, Idaho
Website
http://identitymetrics.com
Company
NextIt, Corporation (formerly Spectre A.I.)
Position
Co-Founder, VP R&D
From
2001 - 2004
Description
As a co-founder of Spectre A.I., LLC, led a team of developers in the creation and deployment of sophisticated software robot / agent platforms for use in investigative, communication, and knowledge discovery environments. U.S. Defense industry, Law Enforcement, and Intelligence agencies, as well as corporate concerns found uses for our work. Worked with world-class developers architecting, programming, presenting, and deploying these solutions, as well as patenting the underlying intellectual property.
Location
Spokane, Washington
Website
http://nextit.com
Company
Various Internet, Media and Software Firms
Position
Co-Founder / Principal
From
1995 - 2001
Description
Had a hand in the creation, development, and eventual public offering of various pre-bubble products and companies: The Archimedia Group, which developed bandwidth optimization systems for large sites (started, built, and sold within 90 days); Netivation, Inc., a company that specialized in internet communication platforms for politics, activism, and social awareness; Medinex, Inc., an online medical practice management company; and Simplicast, a first generation CMS that managed the online presence of Citadel Broadcasting's, radio affiliates nationwide.
Location
Coeur d'Alene, Idaho
Company
Altsys / Macromedia / Adobe
Position
Product Development Designer
From
1992 - 1994
Description
I started as a QA Designer on Team FreeHand (then an Altsys/Aldus property) and, after some intense schooling at the University of Texas at Dallas I rapidly earned the position of Lead Designer for Macromedia's (now Adobe's) new product development team in Texas. I worked with developers to solve U.I., workflow, and usability conundrums common to the design workspace, as well as translating various authoring and design concepts to an emerging internet media workspace. Ghosts of our work has been retained in Adobe's Fireworks and Dreamweaver.
Website
http://adobe.com
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Education
 
 
School
University of Texas at Dallas
 
Degree
Certificate of coarse completion, C++ Programming.
 
From
1993 - 1994
 
Description
To advance my career at Macromedia, it became crucial to aspire beyond being a digital designer with code-mining tendencies. To truly contribute as a product development and new products designer, I needed more depth. UT@D gave me the credentials, but as is typical, true understanding came in the trenches. At this point, web creation was in its infancy, and I just happened to be in the right place, at the proverbial right time to bend it to my advantage.
 
Location
Dallas, Texas
School
Art Institute of Seattle
Degree
AAA
From
1985 - 1987
Description
After high school, I ended up at The Art Institute of Seattle, just as it was shrugging off the mantel of the considerably more prestigious, Burnley School of Professional Art. At the time, they were still teaching solid advertising and graphic design skills, however, aside from one class in basic computer graphics (on a Mac Plus) digital design was a bare fraction of their curriculum. While I came out of AIS with solid skills, I had a hunger for more.
Location
Seattle, Washington
 
Contact
 
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